Advanced Typography – LATCH Exercise

 

ib T movie from Isabel Browne on Vimeo.

ib H video from Isabel Browne on Vimeo.

ib A movie from Isabel Browne on Vimeo.

ib L movie from Isabel Browne on Vimeo.

ib C video from Isabel Browne on Vimeo.

This assignment was a great opportunity to experiment and learn new skills on After Effects. I felt improvement even from the first video, the one with the weather elements, to the last, the one with the holidays. For each video we had to incorporate a level of LATCH I used that to test different techniques. The motion blur in the alphabetical to emphasize the words and their order in the alphabet in a sort of abstract way. For location and time, the holiday video, I attempted to play with the different ways to move an object through the X, Y, and Z dimensions/planes. I felt a major improvement over all from the Allegory video and confident to create my weather report video.