For this project, the objective was to create a well designed poster for a Bright Lights association event. Since the title was Bright Lights and also taking place in New York City, I wanted to create a poster that would showcase the information in a well designed manner as well as being styled to be bright yet clean and minimalistic.

In this poster I chose to go with a dark background showing a night life scene. I thought it would be a good design decision to try and make a skyline of New YorK City. I then tried to put the information in a balanced manner within the skyline. I found that my design decision wasn’t as functional as I hoped it would be. There was not enough room to make things flow evenly through the buildings. Some of my information got lost. Since I was having issues with my original concept, I then created variations to see what would work. The poster that was both visually appealing and readable was the poster that is in the center. That iteration worked better with the placement of text and I feel it fulfilled this project better than my original concept.

When I was given this project, I was starting out getting the hang of things using the programs and I had poor time management. I feel that I could have created a more meaningful piece for this project, but I am still content with my turn out.

In this project, we were to organize and style a type specimen booklet. My typeface was ITC Century Std. This font is widely used through magazines and other major publications. I wanted my book to embody a vibrant type face with the feel of being a product from a major publication. The result of this project was rewarding. I chose to go with vibrant CMYK colors and also I chose to make my text appear to be adhered together as if the type was all one giant piece of text. I liked my design choice to use a solid color to join all text together and with that I also rotated the letters to join at interesting angles and curves within other letter forms.

The process that I chose to follow was to place my text where I thought was pleasing, and also I used imaginary grids. Some text creates imaginary axis because of placement which was visually pleasing.