In the Design Culture Now project, we were to create a poster for an event using illustrator. We took into account who the people were and the nature of the event. In this project, I learned about using a grid system to organize the content. I also learned how to show hierarchy by choosing different typefaces, changing the size and color and by the placement on the poster. Design wise, although gradients are normally avoided, I think that they work well on this poster because they have a subtle transition and the black surrounding it balances all the color.