Gestalt is known for the “Law of Simplicity” which takes a picture and focuses on the image as a whole, not at understanding each element in it. My focus was on signs. Different sizes, different fonts, different messages all with the main point of advertising. All of the signs I’ve captured has its own personality to it as well as all human beings using Gestalt’s principle figure/ground. This principle illustrates how we tend to separate whole figures from their backgrounds based on contrast, color, size, etc. Each sign is simply a sign regardless of how it is made or what it looks.
