4 Ways CRM Can Improve Your Real Estate Lead Management

Posted on by vchung

See how you can benefit by applying these 4 tactics to your CRM

 

 

 

 

 

The most critical aspect of sales is managing your leads effectively! Leads are the lifeblood of any CRM system, and a solid lead management system can help close more sales, faster. 

Here are four ways having an efficient CRM system can improve your lead management and help you close more deals!

    • Lead Scoring-Evaluate leads by using lead scoring. By assigning a value to each lead you can rate them on the likelihood of becoming a client.  This will save you time and energy, and resources to focus on leads that are more likely to convert. This will also give you an idea of which clients need a little more time or need a little push to move down the pipeline.

 

    • Create Drip Campaigns-Drip campaigns are an effective marketing tactic to generate leads and build relationships. These campaigns can be sent to your target audience not just buyers and sellers but to people looking in specific areas or buyers who came to your open house event who are looking to purchase a similar home. You can nurture your leads with a 30 day, 60 day, or 90 day drip campaign so they are updated with valuable real estate information to prepare them for their next step. This will save you time following up with warm leads. Once they are ready they can reach out to you directly by responding to your email campaign.

 

    • Sending Mass Emails-Keep clients engaged with your content! Update them weekly with a market update or send them news of your new listing you just listed or a listing that just sold in record time. Let customers know what you’ve been up to! You can connect your open house registration to your CRM system to make sure they are included in your mass email campaign.

 

    • Follow-up Efficiently-Set up reminders and report your first touch and last touch efforts. Make sure to write down detailed notes (where you met, personal details, purchasing criteria, etc.) that you can refer back to. Communication is key to getting you top-of-mind when they are ready to buy or sell!

 

    • Looking for more information about lead nurturing and why it’s important? Here’s a great video from Hubspot that further explains the benefits of lead nurturing and how it can help you grow your business!

  • References
    Hubspot Marketing. (2020, January 13). Lead generation: The importance of lead nurturing [Video]. Hubspot. https://www.youtube.com/watch?v=P5e62_x3Qng