4 Ways CRM Can Improve Your Real Estate Lead Management

Posted on by vchung

See how you can benefit by applying these 4 tactics to your CRM

 

 

 

 

 

The most critical aspect of sales is managing your leads effectively! Leads are the lifeblood of any CRM system, and a solid lead management system can help close more sales, faster. 

Here are four ways having an efficient CRM system can improve your lead management and help you close more deals!

    • Lead Scoring-Evaluate leads by using lead scoring. By assigning a value to each lead you can rate them on the likelihood of becoming a client.  This will save you time and energy, and resources to focus on leads that are more likely to convert. This will also give you an idea of which clients need a little more time or need a little push to move down the pipeline.

 

    • Create Drip Campaigns-Drip campaigns are an effective marketing tactic to generate leads and build relationships. These campaigns can be sent to your target audience not just buyers and sellers but to people looking in specific areas or buyers who came to your open house event who are looking to purchase a similar home. You can nurture your leads with a 30 day, 60 day, or 90 day drip campaign so they are updated with valuable real estate information to prepare them for their next step. This will save you time following up with warm leads. Once they are ready they can reach out to you directly by responding to your email campaign.

 

    • Sending Mass Emails-Keep clients engaged with your content! Update them weekly with a market update or send them news of your new listing you just listed or a listing that just sold in record time. Let customers know what you’ve been up to! You can connect your open house registration to your CRM system to make sure they are included in your mass email campaign.

 

    • Follow-up Efficiently-Set up reminders and report your first touch and last touch efforts. Make sure to write down detailed notes (where you met, personal details, purchasing criteria, etc.) that you can refer back to. Communication is key to getting you top-of-mind when they are ready to buy or sell!

 

    • Looking for more information about lead nurturing and why it’s important? Here’s a great video from Hubspot that further explains the benefits of lead nurturing and how it can help you grow your business!

  • References
    Hubspot Marketing. (2020, January 13). Lead generation: The importance of lead nurturing [Video]. Hubspot. https://www.youtube.com/watch?v=P5e62_x3Qng

5 Tips to help your listing stand out!

Posted on by vchung

Follow these tips to add value to your marketing

Nowadays customers turn to the internet to gather information before taking the next step to contact a an agent for more information. How the property is represented does take some skills. You can’t just take photos on your phone and upload them and expect a sale. It takes more effort than that! Follow these 5 tips to get the most out of your listing and make your clients happy!

3D Matterport & 2D Floorplan

3D Matterport allows you to create 3D models of your property, capturing high-quality images from every angle. This lets buyers take a tour of the property without having to actually step foot there. You can then upload the models to Zillow, real estate sites, and email campaigns, allowing potential buyers to view your property in a unique way. Opt-in for the 2D Floorplan, this will give the buyer a chance to preview the floorplan to see if they like the flow of the layout.

Drones

A drone can be a great way to capture 360-degree views of your home or property. It also gives you an opportunity to see the property from an aerial shot, they may cost a bit more, but they offer a view of the neighborhood and scenery. This can be extremely powerful if the property is situated in a desirable area i.e., next to a golf course, close to the beach.

HDR Photos

High Dynamic Range (HDR) photos capture more detail than standard photos and can accentuate the properties features. A good photographer will know how to give photos the “Wow” effect. Twilight shots are an added value to showcase a beautiful sunset in the background. This could make a huge difference and give the home a different feel.

4K Video

4K is the highest resolution video format available—and it’s becoming more popular with buyers, as well! 4K videos have twice as many pixels as full HD. The quality difference between these two types of videos is striking—a 4K video will look sharper than even the best 1080p. Offer a dynamic property walkthrough and showcase the home’s best features i.e. Top-of-the-line appliances, Porcelanosa tile, high vaulted ceiling, etc. You can then post the video on YouTube and your social media sites to generate leads.

Staging/Virtual Staging

Staging can also be used to help sell your home more quickly. This can help the buyer imagine themselves living there or offer a living style possibility. Using the best and trending furniture and accessories the stager can boost the properties appeal. If the seller is still living in the home and the staging estimate is steep, try partial staging and work something out with the stager. See if they can work with the seller’s current furniture. This can lower the price considerably. Another affordable alternative is sending your HDR photos to a virtual staging company.

John Muir from Articles Blog mentions in his blog about 11 Tricks to make your real estate listing stand out and get noticed other insightful ways for your listing to get traffic. One is to “hire a professional writer”, a skilled agent will be able to present the potential of a property in its description. Not all agents can write and will often have their assistant or marketing manager to write it. This may be a good idea if the assistant or marketing manager has a real estate background.  Another tip Muir mentions is to “prefer relevant keywords”, he suggests “capturing the audience’s attention and divert more traffic towards your business platform by using relevant keywords in your listing”(Muir, 2021). This can help with search engine optimization and can help you receive a top ranking on google search engine results. I think this is a great technique just make sure you don’t keyword stuff your content.

There are so many other ways you can improve your marketing continue reading each week for more tips!

References
Muir, J. (2021, April 18). 11 Tricks to Make Your Real Estate Listing Stand Out and Get Noticed – Articles Blog. Retrieved January 21, 2023, from https://blogs.oregonstate.edu/articles/11-tricks-to-make-your-real-estate-listing-stand-out-and-get-noticed/

Market Better with Help From a Real Estate Marketer!

Posted on by vchung

Follow these 4 tips to help you standout!

Hi! This is Victoria and welcome to my blog! I have 10+ years of experience working in Real Estate as an Residential Agent, Property Manager, Executive Assistant, Marketing Manager, and Project Manager. I’m excited to provide some helpful information that I have picked up along my real estate journey to help you grow or improve your marketing.

Real estate agents are always looking for ways to market their business and make more sales. With so much competition out there, it can be tough to stand out from the crowd.

But what if you could use a little help?

You could increase your knowledge in real estate marketing to help you get more exposure for your property listings, gain new leads and increase your profits.

Real estate agents aren’t just people who sell houses. They’re business professionals who work with buyers and sellers, creating a positive experience for both sides. They’re also the first point of contact for a homebuyer, so your agent can help make the sale. If you want to improve your marketing and grow your business, you have to know how to market yourself effectively.

Your real estate marketing plan is what will get you the leads and sales you need in order to close more deals and grow your business. You need a plan that works for you and your market, so I’ve put together this entry on how to create an effective real estate marketing strategy for both local and national markets.

The first step in marketing any business is to establish your brand. With that in mind, let’s look at how you can develop and grow your real estate brand.

First off, you need to think about who you want to be when it comes to marketing your business. What do they want? What do they need? How much money do they have? Once you’ve figured out those answers, you can begin to create a strategy for getting them what they want.

Second, focus on where your customers are coming from and how they’ve been looking for homes before you even got involved with this industry. Do some research online and find out what people are saying about their experiences with other agents in the area and other real estate professionals in general.

Third, take stock of what kind of marketing experience you have so far and then consider where else you can train yourself in order to improve upon that knowledge base. There are many different ways to learn about this industry so don’t feel limited by your own personal experiences or lack thereof!

Lastly, Hellotars outlines 10 Real Estate marketing mistakes that you need to avoid. One of the mistakes being “Not using Social Media right/being too invasive”. Don’t spam feeds with your personal information. Not everyone wants to know what you ate this morning or how many burpees you did during your workout session.  Instead, think about your brand. You’re going to want to post content that showcase your expertise and resonates with people. You want to communicate your value and help people with solutions so that you become their top-of-mind agent in the future.

I know real estate marketing can be frustrating because I’ve experienced it myself! My life was consumed by gaining knowledge and figuring out how to market effectively, which made it difficult for me to find time to focus on my own business. But now I am able to get things on track while helping others increase their marketing efforts.

References

Patel, A. (n.d.). 10 Real Estate Marketing Mistakes That You Need To Avoid – TARS. Tars Chatbots. Retrieved January 16, 2023, from https://www.hellotars.com/blog/real-estate-marketing-mistakes/