Follow these 4 tips to help you standout!

Hi! This is Victoria and welcome to my blog! I have 10+ years of experience working in Real Estate as an Residential Agent, Property Manager, Executive Assistant, Marketing Manager, and Project Manager. I’m excited to provide some helpful information that I have picked up along my real estate journey to help you grow or improve your marketing.

Real estate agents are always looking for ways to market their business and make more sales. With so much competition out there, it can be tough to stand out from the crowd.

But what if you could use a little help?

You could increase your knowledge in real estate marketing to help you get more exposure for your property listings, gain new leads and increase your profits.

Real estate agents aren’t just people who sell houses. They’re business professionals who work with buyers and sellers, creating a positive experience for both sides. They’re also the first point of contact for a homebuyer, so your agent can help make the sale. If you want to improve your marketing and grow your business, you have to know how to market yourself effectively.

Your real estate marketing plan is what will get you the leads and sales you need in order to close more deals and grow your business. You need a plan that works for you and your market, so I’ve put together this entry on how to create an effective real estate marketing strategy for both local and national markets.

The first step in marketing any business is to establish your brand. With that in mind, let’s look at how you can develop and grow your real estate brand.

First off, you need to think about who you want to be when it comes to marketing your business. What do they want? What do they need? How much money do they have? Once you’ve figured out those answers, you can begin to create a strategy for getting them what they want.

Second, focus on where your customers are coming from and how they’ve been looking for homes before you even got involved with this industry. Do some research online and find out what people are saying about their experiences with other agents in the area and other real estate professionals in general.

Third, take stock of what kind of marketing experience you have so far and then consider where else you can train yourself in order to improve upon that knowledge base. There are many different ways to learn about this industry so don’t feel limited by your own personal experiences or lack thereof!

Lastly, Hellotars outlines 10 Real Estate marketing mistakes that you need to avoid. One of the mistakes being “Not using Social Media right/being too invasive”. Don’t spam feeds with your personal information. Not everyone wants to know what you ate this morning or how many burpees you did during your workout session.  Instead, think about your brand. You’re going to want to post content that showcase your expertise and resonates with people. You want to communicate your value and help people with solutions so that you become their top-of-mind agent in the future.

I know real estate marketing can be frustrating because I’ve experienced it myself! My life was consumed by gaining knowledge and figuring out how to market effectively, which made it difficult for me to find time to focus on my own business. But now I am able to get things on track while helping others increase their marketing efforts.

References

Patel, A. (n.d.). 10 Real Estate Marketing Mistakes That You Need To Avoid – TARS. Tars Chatbots. Retrieved January 16, 2023, from https://www.hellotars.com/blog/real-estate-marketing-mistakes/