Boost your Digital Marketing with just 5 minutes a day!
I get it. You’re busy. You have a million things to do, and you can’t spend the time to learn digital marketing. It’s not your thing, right?
But what if I told you that you could get started with digital marketing in just 5 minutes a day? And that it would only take an hour each week? Would that sound more appealing?
If so, then this post is for you!
I want to help busy real estate agents like you get started with digital marketing in just 5 minutes a day and an hour each week. This post will walk you through how to create a content calendar or content mapping for your blog posts and social media channels, how to post on social media channels, and how to boost social media posts or build a social media campaign.
With so many social media channels to choose from, how can you make sure your real estate business is reaching the right audience?
In this post, we’ll walk you through the steps of starting a digital marketing campaign for your real estate business.
Creating Goals
The first step in developing an effective digital marketing strategy is to set goals. What do you want to accomplish with your marketing plan? Do you want more traffic on your website? Are you trying to convert more leads? Or do you need to boost the number of calls coming in from potential clients? All of these are valid goals and can be achieved through digital marketing. The key is to set realistic expectations and then track your progress against those goals. The best way to set goals is to look at your current performance and find ways to improve.
If you’re not sure what your goals should be, we recommend reading this article on how to write a smart goal from Hubspot.
Measuring KPIs
Once you have established your goals, it’s time to start measuring how well you’re doing at achieving them. The best way to measure success for most businesses is by using “key performance indicators” (KPIs). These are quantifiable metrics that provide a clear picture of how well your business is performing compared to others in the same industry. KPIs can include things like pageviews, bounce rates, return visits, time spent on site and conversion rates — among many others. In real estate, there are many KPIs that can help you measure the effectiveness of your digital marketing efforts:
Website traffic – While website traffic isn’t always a direct result of your marketing efforts, it can help indicate how well-known your brand is and whether people are searching for your services online. Website traffic can also give insight into which keywords and content resonate most with visitors — valuable information when developing future content strategies!
Conversions – Conversions are leads are who have expressed interest in your services by contacting you by responding to email campaigns or clicking a display campaign on Google.
Develop a Target Audience
You need to create specific target audiences based on their needs, wants and pain points. For example, if they’re looking for an investment property or if they’re moving into town soon, etc. Spend some time creating a customer profile of your ideal customers. You can have several different target audiences such as sellers, buyers, and investors.
Creating Content That Resonates
Once you know who your target audience is, it’s time to create content that resonates with them. Do some research on Google Keyword Planner or Google Trends to see which topics are trending and create content using these high-performing keywords to generate organic traffic to your website.
Create a Content Calendar or Content Mapping
The first step in digital marketing for the busy real estate agent is to map out your content. This will help you develop a strategy for social media posts, blog topics and emails that are sent to your sphere of influence.
Before you start posting on social media, it’s important to know who your audience is and what they want to see from you. A content calendar will help you schedule posts in advance so that you don’t have to think about it while working with clients. It also helps prevent burnout because it’s easy to fill up all your free time with social media posts if they’re not scheduled ahead of time.
Pick the Right Social Media Channels
Pick the right social media channel that works for you. There is no point posting on all channels if your audience isn’t there. Focus your time on the channels that will engage with your content. Which social media channels do you frequent the most? Try posting on several channels and measuring the results from each. The ones that consistently generate 0 results you should consider dropping.
Post on Social Media Channels
The next step is to post on your social media channels every day. You should post at least once per day on each channel but can also post more frequently if you have time.
Social media is one of the most cost-effective ways to build brand awareness and reach potential customers online. When posting on social media channels, you should make sure that your posts are optimized for search engines, so it’s best to use images and videos instead of just text when possible. Make sure that you have at least one post per week per channel (Facebook, Twitter, Instagram etc.). If you don’t have time to write new content every week, then look for other ways to engage with people – share other people’s posts or answer questions from potential customers in order to build trust between you and your audience.
Boost Social Media Posts or Build a Campaign
You can boost your Facebook posts, Instagram photos and Tweets when you have something you want to get in front of more people’s feed. Boosting means paying extra money so your post shows up at the top of someone’s feed rather than getting buried in the hundreds of other posts they see daily. It’s worth doing if it means reaching more people with your message about your services or about an open house for a listing you’re selling! You can also create an ad campaign on Facebook and Instagram that targets specific demographics like young families looking for homes in specific areas or people who’ve recently moved into town from another city etc… The cost depends on how many impressions you want.
There are tools like Sprout Social that allow you to schedule posts ahead of time, but they can also help you boost posts if they don’t get enough engagement after the first couple of hours. This can help increase your reach by driving more people back to your website or blog where they can learn more about your services and contact you with questions.
Create a Dashboard & Send Reports to Your Sellers
The best way to ensure that social media is working for you is by tracking its performance with analytics tools like Google Analytics and HubSpot. These tools provide easy-to-read dashboards so that you can see exactly what works best in terms of posts and hashtags. Dashboards reporting gives you the results of your KPIs. You can export these results to send to your clients and interpret the results for them. This is a clear way to see how your marketing efforts are doing on a weekly or monthly basis and whether you need to make any adjustments to improve results.
References
Alexander, L. (2022, July 21). How to Write a SMART Goal [+ Free SMART Goal Template]. HubSpot Blog. Retrieved February 13, 2023, from https://blog.hubspot.com/marketing/how-to-write-a-smart-goal-template