Follow these tips to add value to your marketing

Nowadays customers turn to the internet to gather information before taking the next step to contact a an agent for more information. How the property is represented does take some skills. You can’t just take photos on your phone and upload them and expect a sale. It takes more effort than that! Follow these 5 tips to get the most out of your listing and make your clients happy!

3D Matterport & 2D Floorplan

3D Matterport allows you to create 3D models of your property, capturing high-quality images from every angle. This lets buyers take a tour of the property without having to actually step foot there. You can then upload the models to Zillow, real estate sites, and email campaigns, allowing potential buyers to view your property in a unique way. Opt-in for the 2D Floorplan, this will give the buyer a chance to preview the floorplan to see if they like the flow of the layout.

Drones

A drone can be a great way to capture 360-degree views of your home or property. It also gives you an opportunity to see the property from an aerial shot, they may cost a bit more, but they offer a view of the neighborhood and scenery. This can be extremely powerful if the property is situated in a desirable area i.e., next to a golf course, close to the beach.

HDR Photos

High Dynamic Range (HDR) photos capture more detail than standard photos and can accentuate the properties features. A good photographer will know how to give photos the “Wow” effect. Twilight shots are an added value to showcase a beautiful sunset in the background. This could make a huge difference and give the home a different feel.

4K Video

4K is the highest resolution video format available—and it’s becoming more popular with buyers, as well! 4K videos have twice as many pixels as full HD. The quality difference between these two types of videos is striking—a 4K video will look sharper than even the best 1080p. Offer a dynamic property walkthrough and showcase the home’s best features i.e. Top-of-the-line appliances, Porcelanosa tile, high vaulted ceiling, etc. You can then post the video on YouTube and your social media sites to generate leads.

Staging/Virtual Staging

Staging can also be used to help sell your home more quickly. This can help the buyer imagine themselves living there or offer a living style possibility. Using the best and trending furniture and accessories the stager can boost the properties appeal. If the seller is still living in the home and the staging estimate is steep, try partial staging and work something out with the stager. See if they can work with the seller’s current furniture. This can lower the price considerably. Another affordable alternative is sending your HDR photos to a virtual staging company.

John Muir from Articles Blog mentions in his blog about 11 Tricks to make your real estate listing stand out and get noticed other insightful ways for your listing to get traffic. One is to “hire a professional writer”, a skilled agent will be able to present the potential of a property in its description. Not all agents can write and will often have their assistant or marketing manager to write it. This may be a good idea if the assistant or marketing manager has a real estate background.  Another tip Muir mentions is to “prefer relevant keywords”, he suggests “capturing the audience’s attention and divert more traffic towards your business platform by using relevant keywords in your listing”(Muir, 2021). This can help with search engine optimization and can help you receive a top ranking on google search engine results. I think this is a great technique just make sure you don’t keyword stuff your content.

There are so many other ways you can improve your marketing continue reading each week for more tips!

References
Muir, J. (2021, April 18). 11 Tricks to Make Your Real Estate Listing Stand Out and Get Noticed – Articles Blog. Retrieved January 21, 2023, from https://blogs.oregonstate.edu/articles/11-tricks-to-make-your-real-estate-listing-stand-out-and-get-noticed/