August 28, 2020. Amidst a global pandemic, Disclosure & Brain Dead released two collections that relied on the same basic principles: Energy & Earth.
In a pandemic where isolation is encouraged, one place of solace in the outdoors. Isolating amongst our landscape has not been lost, as most and more people engage in hiking, running, and rock climbing. Field Mag heralded the collection as “the best climbing gear of 2020”, and rightfully so. Iconic insignia for both brands are plastered across the collection but in a tasteful way. The overall theme of the collection: STAMP OUT REALITY, a strong statement that is undoubtedly something that people wish could easily be done in times like this.
The North Face and Brain Dead collection would be the perfect attire to scale the limestone canyons of Plitvice Lakes in Croatia, the recent site of Disclosure’s Cercle live streamed DJ Set to promote the release of their album ENERGY. ENERGY is a dance fueled journey through that takes you around the world in a time when taking a trip is just not what it used to be. ENERGY takes you to the dancefloors of Africa, to the UK and Southern California and everywhere in between.
Iconic face for the UK based EDM due Disclosure
The connection between these two collections is apparent. From the Deluxe album track “Expressing What Matters” on ENERGY a fresh take on the 1976 track “Lowdown” by Boz Scaggs, the same year that the North Face Mountain Parka that inspired the Brain Dead collection was released. “Expressing What Matter” has a constant driving kick that provides consistency under the bellowing Boz Scaggs samples, and ringing high-hats. This is the same for the Moutain Parka from the Brain Dead Collection, with a Green Zipper providing the consistency sandwiched between a scattered pattern of Brain Dead and The North Face insignia.
It is no secret, that Disclosure and Brain Dead both successfully captured what they were aiming for with each collection, whether it’s striving to STAMP OUT REALITY and explore the outdoors amidst isolation, or bringing the ENERGY to those in isolation.
