Virtual Guest Lecture: Valerie Jennings, CEO and president of Jennings PR & Advertising

by corinnew April 21, 2008

I am happy to announce that Valerie Jennings, CEO and president of Jennings Public Relations & Advertising, Inc. (JPRA) will be joining us over iChat on Tuesday for our last guest lecture of the semester. Valerie founded JPRA, formerly known as Pure Eloquence, Inc., in 2003 after locating to Overland Park, Kan. from Minneapolis, Minn. […]

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NY Times Multimedia Report Dissects the Pentagon Propaganda Machine

by corinnew April 20, 2008

The New York Times today published a really interesting story on how the Pentagon orchestrated an elaborate propaganda campaign aimed at dismissing calls for Donald Rumsfeld’s resignation in 2006. RollingStone called it a story destined for a Pulitzer. I like this story for a number of reasons:  First, it’s a good example of why so […]

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New Template for Social Media Releases

by corinnew April 18, 2008

Since we just covered social media releases a few class periods ago and “attended” a webinar on The Evolving Social Media Release, I thought you might be interested to hear that SHIFT Communications just released an updated version of the SMR template we discussed. You can read about the template’s new features on the PR […]

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Social Network Site Usage Stats from the U.K.

by corinnew April 8, 2008

I just came across some interesting government statistics on the use of social networking sites in Britain (via the Textdepot). The report was released by the British Office of Communications and “seeks to understand how people are using social networking sites as well as their attitudes to this form of communication”. I encourage you to […]

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Social Media Resume Assignment

by corinnew April 8, 2008

The semester is quickly coming to an end, which means that it is time to start working on your last project – the social media resume! The point of the social media resume is to demonstrate your social media skills to prospective employers in a creative manner. It is also designed to tie together all […]

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YouTube Videos Question Authenticity of Unilever’s Campaign for Real Beauty Message

by corinnew March 31, 2008

We recently discussed Dove’s Campaign for Real Beauty and the viral videos generated as part of that campaign (i.e. the Evolution and Onslaught videos). What we haven’t discussed yet is an interesting marketing dilemma facing Unilever, the multinational corporation which owns the Dove brand along with about 400 other brands, including personal care brands Axe, […]

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Follow the British Prime Minister on Twitter, Flickr & YouTube

by corinnew March 29, 2008

After the Queen started her own YouTube channel last Christmas, British Prime Minister Gordon Brown followed suit yesterday by creating a DowningStreet Twitter stream and Flickr account. He already has his own YouTube channel. All he needs now is a blog…  Leave it to the Brits to pioneer social media uses for Heads of State!

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File hosting solution for your web video project

by corinnew March 27, 2008

Since some of you will be using the computer lab computers to work on your web video project, you’ll need to find a way to save your files (don’t save them on the lab computers – they will be erased!!). If your file is too big to fit on your EdShare account or on your […]

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Viral Marketing & Viral Video Slides

by corinnew March 19, 2008

Here’s the slideshow for our discussion of viral video. Click on each slide to navigate to the next. It’s a big file, so it may take a second to load.

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Web Video Assignment

by corinnew March 19, 2008

Since we didn’t have time to go over the upcoming web video assignment in class, I am posting it below. Please read over it and let me know if you need clarifications. For this project, you will produce a 30 or 60 second YouTube video for The United Nations World Food Programme that strives to […]

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