Web 2.0 Course Resource for the Upcoming Semester

by corinnew August 6, 2008

Here’s a great resource on Web 2.0 created by David Wiley, a professor at Utah State University. Contains lots of links to resources on blogging, tagging, podcasting, wikis, RSS feeds, etc. Check it out!

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PR Crisis brewing online for the National Communication Association

by corinnew August 1, 2008

There’s an old joke floating around the communication discipline which implies that the people who are attracted to the study of communication tend to be the worst communicators. Judging by the National Communication Association’s (NCA) latest actions (or inactions), this may very well be the case. Here’s a case study in PR crisis management courtesy […]

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Another good Example of the Risks of Guerilla Marketing in a Post-9/11 World

by corinnew July 18, 2008

KENS-TV station in San Antonio was evacuated Tuesday morning after receiving a suspicious looking cake with wires and a cell phone charger sticking out of it. As it turns out, the cake was part of a viral marketing campaign designed by a local theater chain to get anchors and DJs excited about the new Batman […]

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PRSA to launch monthly podcast on diversity

by corinnew July 17, 2008

I just received an email from the Public Relations Society of America announcing the launch of a new monthly podcast series that will feature in-depth and frank discussions on the role diversity plays in our profession. “PRSA Diversity Today,” which launches on July 21, 2008, will delve into diversity theory and practice and will feature […]

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Lively: Google’s answer to Second Life

by corinnew July 10, 2008

Yesterday Google officially launched Lively – a Google version of Second Life. I just checked it out. Had to switch to a PC to do it though since Lively currently only supports Windows XP or Vista.The avatars remind me a bit of a mixture of Bratz dolls and Pet Shop animals… Anyways, here’s the office […]

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Drupal troubleshooting tutorial

by corinnew July 6, 2008

This post is a little out of the ordinary since I don’t normally focus on the technical aspects of web 2.0 technologies on this blog or in class. Our class really focuses more on the practical applications of these new technologies and their impact on the PR industry. We’re currently on summer break though, and […]

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PRSA refutes CBS’ derogatory remarks about the PR industry on YouTube

by corinnew June 9, 2008

Last Sunday, CBS News legal analyst Andrew Cohen challenged the integrity of the public relations profession while commenting on former White House Press Secretary Scott McClellan’s controversial new book about his work as part of the Bush Administration. The CBS story, entitled, The Flak Over Flacks: In The Wake Of Scott McClellan’s New Book, Legal […]

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More social media humor – especially for all social media addicts

by corinnew June 7, 2008

Does this sound familiar, anyone?

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A little social media humor at the end of the semester

by corinnew May 1, 2008

In case you’re wondering why you took this class: Thanks to Geek and Poke for providing a bit of comic relief from the stress of finals.

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Greenpeace remixes Dove’s Onslaught video to raise awareness of deforestation

by corinnew April 23, 2008

Just in time for Earth Day, check out this new social media campaign from Greenpeace directed at Dove: According to Greenpeace, Unilever, the makers of Dove, “are buying palm oil from suppliers who destroy Indonesia’s rainforests”. This video is supposed to raise awareness of this practice. Update (05/15): Unilever has conceded to Greenpeace’s demands to […]

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