Houston media relies on social media technologies in the wake of Ike

by corinnew September 16, 2008

As a former Houstonian I have been following the news coverage of hurricane Ike with great interest. Looking back on my media consumption over the last couple of days, I’ve come to realize that I switched from TV to online media pretty much as soon as Ike came onshore. Yes, I watched the hurricane make […]

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Spotting Spin now easier than ever

by corinnew September 10, 2008

Just saw this on ReadWriteWeb: a Firefox plugin that allows users to spot media bias and mark it as spin. SpinSpotter is also expected to add a feature that will let readers know if a story uses language that resembles that of a press release.

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Indeed, Google has a long memory

by corinnew September 9, 2008

We ended today’s class on blogging and personal brand management discussing the idea that Google has a really good memory. When I came back to my office and opened my RSS reader, I thought what better example to illustrate this point than the United Airlines Bankruptcy story. Granted, this story doesn’t pertain to a personal […]

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As social media adoption increases, do ethics get left at the doorstep?

by corinnew September 8, 2008

I’ve been fascinated with social media for a while now and for a number of reasons. What has fascinated me the most about these technologies with regards to public relations practice is the promise they hold to topple old one-way models of communication and to increase transparency. I figured these changes would be good for […]

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Guide to blogging, commenting & managing your personal brand

by corinnew August 29, 2008

Since we will start setting up blogs in class next week, it’s time to address blogging etiquette, reputation management and personal branding. That’s why I’ve put together a slideshow on the topic. Take a look: View SlideShare presentation or Upload your own. (tags: blogging reputation)

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Class Participation in Blog Action Day 08

by corinnew August 27, 2008

Last year, the students in my fall social media class participated in Blog Action Day, an “event that aims to unite the world’s bloggers, podcasters and videocasters, to post about the same issue on the same day.” The goal is to raise awareness and trigger a global discussion on critical issues facing society. This year’s […]

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Resources on blogging etiquette, personal branding, and online identity management

by corinnew August 26, 2008

Today was the first day of the fall semester and soon the students in my social media class will begin blogging. For a lot of them, it will be their first time to do so. To help them get ready to enter the blogosphere, I have compiled a number of resources which I thought would […]

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Facebook to give social ads another try

by corinnew August 21, 2008

There’s an interesting post on Wired’s blog today which looks at some of the new social advertising schemes Facebook plans to roll out in the near future.  I covered Facebook’s previous attempts at social advertising in an earlier post.

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Video on the digital footprint we leave behind on the web

by corinnew August 14, 2008

I seem to be having a footprint theme going on on this blog lately: Here’s a great new video from the digital native on the digital footprints we leave behind on the Internet. Interesting to think that we start leaving those footprints long before we are born and that they may follow us even after […]

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Another Step towards the Adoption of Social Media Releases?

by corinnew August 12, 2008

The Swiss blog “das Wortgefecht” today reported that PR firm Burson-Marsteller just launched a Social Media Release (SMR) distribution service named OurSocialMedia.com. Although the site currently only houses a few examples, it shows that the PR industry is getting serious about SMRs.  I took a closer look at the only publicly available English language SMR […]

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