The Dark Side of Twitter: Terrorist Tweets

by corinnew October 28, 2008

Seems like I forgot to mention that twitter also makes a good terrorism tool according to a military newsletter supplement discussed in a recent Wired post.

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Twitter and its uses in PR, journalism, crisis communication…

by corinnew October 21, 2008

Now that your blogs are all up and running, it’s time to give microblogging a try! Since Twitter is the most popular microblogging tool, that’s what we will focus on in class. I’ve created the slideshow below to introduce you to both the technology and its many uses. The slideshow contains a lot of embedded […]

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Blog Action Day 08: Of bloggers, muckrakers and a worldwide financial crisis

by corinnew October 16, 2008

Today is Blog Action Day and I wanted to take a moment to contribute to this great project by blogging about the subject of poverty.  I’ve been fortunate enough to never have experienced poverty on a personal level but the global financial crisis has certainly brought the topic to mind more than once over the […]

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Tips for your upcoming podcast assignment

by corinnew October 14, 2008

Check out these podcasting tips from Len Edgerly. His post contains good advice for all you budding podcasters!

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New Global Warming Awareness Campaign features Suicidal Wildlife

by corinnew October 1, 2008

I just saw this video and had to share it. It’s a powerful new global warming awareness campaign for a Portuguese environmental organization named Quercus. The PSA was created by McCann Erickson Portugal. The tag line at the end of the video reads “Global Warming – If you give up, they give up.”

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The history of public relations practice – A student project

by corinnew September 30, 2008

My intro to PR class just finished its PR history project and since I’ve been trying out a brand-new assignment this semester, I thought I’d share the end product here. The assignment required each student to research a particular time period and to upload the findings into a digital timeline created on Dipity. Students had […]

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Gov. Perry launches YouTube Channel to spread Hurricane Relief Message

by corinnew September 22, 2008

Looks like the governor’s office created a YouTube channel today to appeal to people to donate to the Texas disaster relief fund – a fund intended to help communities affected by disasters such as Hurricane Ike. Gov. Perry’s YouTube channel currently contains a single video – an emotional PSA developed by Idea City. The 30-second spot is also […]

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Social Bookmarking Assignment

by corinnew September 21, 2008

Now that we have discussed what social bookmarks are and how they could be used as a PR tool, it’s time to start bookmarking. For next class (09/23), please set up an account in Blackboard Scholar and add a bookmark (related to PR and/or social media) to the Scholar Course Home. See the slideshow below […]

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Timeline of Memes

by corinnew September 19, 2008

Since we just talked about memes, take a look at this Internet meme timeline:

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Listening – the new consumer research method?

by corinnew September 17, 2008

In class yesterday we discussed Paul Gillin‘s idea that enthusiasts can be seen as a “global online focus group that works for free” and that businesses stand to learn a lot by simply listening to their online conversations (from Gillin’s book The New Influencers). It seems like Procter & Gamble and Unilever have taken Gillin’s […]

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