Monitoring Online Conversations with Yahoo Pipes

by corinnew March 23, 2009

Last week we concluded our discussion of online monitoring by building a Yahoo Pipe designed to capture conversations about SXSW. Considering all the excitement SXSW generated, I’m assuming the pipe we built kept your RSS reader busy over spring break! For those of you who weren’t in class, I have embedded the slideshow/tutorial on how […]

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A new way to grade blogs?

by corinnew March 15, 2009

I just found a fun new way to grade your blog posts. Here’s the deal:First, I’ll run your blog URL through the MoneyPath Bailout Calculator (via @BarbaraNixon). Then I’ll rank order your blogs based on the bailout money you received and assign a corresponding grade… Okay, just joking! Tempting though 🙂

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Explaining Twitter in 140 characters or less – is it possible?

by corinnew March 1, 2009

Good talk by Twitter co-founder Evan Williams on how Twitter evolved from the original idea of letting people share moments of their lives into something a lot more complex. Williams contends that although Twitter was initially designed as a broadcast medium, it’s the users that ended up shaping the system into what it is today. Some […]

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Who controls your online identity? Study suggests it may not be you.

by corinnew February 17, 2009

Here’s a summary of a study I discussed in my Interpersonal Communication class last week. The study examined the question of whether or not our Facebook friends influence the way other people perceive us online. The findings indicate that on social networking sites, our friends may indeed participate in the construction of our online identities. […]

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Facebook’s new terms of service angers users

by corinnew February 17, 2009

I seem to be blogging about Terms of Service changes lately (see LMT post below). This time it’s Facebook that’s drawing criticism for changing its TOS. Check out this post from the Consumerist for the full story (via das Textdepot). Here’s an excerpt from a Facebook reps’ interpretation of the new TOS: That is, if […]

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Last Minute Travel Travails – or how not to run a promotional campaign

by corinnew February 3, 2009

Last week LastMinuteTravel.com, a website specializing in discount hotel and air fares, launched a tantalizing online promotion dubbed the “World For $1 Sale”. In order to introduce people to the revamped website, the company (LMT) promised to run a 15 minute booking window each day (from January 26th – February 6th) during which site users […]

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French Media create Portrait of Person from Info Gathered from Social Networking Sites

by corinnew January 28, 2009

Just in time for our discussion on personal branding and online privacy issues, I stumbled upon this intriguing story: Earlier this month, a French magazine called Le Tigre, published an intimate portrait of a randomly chosen Internet user laced with private information the reporter garnered from social networking sites around the web. The idea was […]

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What a day: A new President and a new White House website

by corinnew January 20, 2009

Within seconds of the swearing-in of Barack Obama as the 44th president of the United States came another big change today: the take-over of the White House website by the new administration. Social media enthusiasts will be excited to learn that the new site resembles the much praised Change.gov site the Obama team had put […]

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Spring Semester 09: Out with the old, in with the new!

by corinnew January 20, 2009

The new semester is here and with it a number of changes to this class. First off, we have added a new textbook to the reading list: Deirdre Breakenridge’s PR 2.0: New Media, New Tools, New Audiences. I’m hoping that this book will give students an idea of the tremendous impact social media has had […]

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Of the importance of monitoring online conversations

by corinnew December 8, 2008

I was just looking up ComCast Cares, the Twitter account of Frank Eliason, ComCast’s Director of Digital Care, when I came across this wonderful Flash animation on his personal blog. It’s an interactive presentation on the need for companies to monitor online chatter and respond to it in a timely fashion. The presentation was done […]

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