social media

How the unrests in Egypt are highlighting key 21st century Internet issues

by corinnew February 1, 2011

Given the historic unrests going on in Egypt right now, I decided to ditch the syllabus yesterday and discuss Egypt’s role in highlighting 21st century Internet issues instead. I figured the Egyptian government’s unprecedented decision to disconnect 80 million people from the Internet demanded a discussion of net neutrality and the Internet Kill switch as […]

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Incorporating Personal Learning Networks into Course Projects

by corinnew August 28, 2010

Last semester I introduced a brand new project into my social media class which I’ve been meaning to report on for a while now. I decided to set 25% of the final grade aside for an assignment the students were allowed to design themselves (the project is described in detail here). The idea was to help […]

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Is hiring student interns for social media work really the right strategy?

by corinnew June 5, 2010

Ever since I started teaching my social media for PR class, I’ve had all kinds of firms and nonprofit organizations contact me to ask specifically for interns who had taken my class. On the bright side, these inquiries seem to indicate that social media skills are in high demand and that the class is making […]

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Airline use of social media during the Icelandic volcano eruption

by corinnew April 22, 2010

It seems like every time I’m scheduled to discuss the role of social media in crisis communication some major crisis comes along — usually just in time for class. This semester was no exception. The global disruption in air travel caused by the eruption of a volcano in Iceland created an interesting case for us […]

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Timeline of the Greenpeace anti-KitKat social media campaign

by corinnew March 24, 2010

In class on Monday we discussed web video and how organizations use it to disseminate their messages. One of the examples we looked at was Greenpeace’s new video aimed at pressuring Nestlé into dropping its use of palm oil in the production of KitKat bars. Nestlé immediately demanded that the video be removed from YouTube […]

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Crowdsourcing my Social Media for PR Syllabus: Need your Input!

by corinnew October 29, 2009

The end of the fall semester is right around the corner and that means it’s time to start thinking about spring classes. When I started teaching my Social Media for PR class in Fall 07, the field was so new I had little to go on to help me put together a syllabus. In the […]

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What a day: A new President and a new White House website

by corinnew January 20, 2009

Within seconds of the swearing-in of Barack Obama as the 44th president of the United States came another big change today: the take-over of the White House website by the new administration. Social media enthusiasts will be excited to learn that the new site resembles the much praised Change.gov site the Obama team had put […]

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Of the importance of monitoring online conversations

by corinnew December 8, 2008

I was just looking up ComCast Cares, the Twitter account of Frank Eliason, ComCast’s Director of Digital Care, when I came across this wonderful Flash animation on his personal blog. It’s an interactive presentation on the need for companies to monitor online chatter and respond to it in a timely fashion. The presentation was done […]

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Call for Papers on Social Media in the Communication Classroom

by corinnew December 2, 2008

I know that there are some academics who read this blog, so this post is for you – please feel free to share this call for papers with your peers.  CALL FOR PAPERS Electronic Journal of Communication (EJC) Special Issue: Communication Pedagogy in the Age of Social Media Over the course of the last few […]

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More on Social Media & the Mumbai Attacks

by corinnew December 1, 2008

I had planned to discuss the Cluetrain Manifesto in class tomorrow, but the events of last week in India have lead to a slight change in plans. As Twitter user naomieve observed a few days ago, Mumbai is a social media experiment in action and because it is such a great case study, I figured […]

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