“PR for Nonprofits” service-learning project

by corinnew on July 27, 2014

I’ll be teaching “Public Relations for Nonprofit Organizations” this fall and am looking for two nonprofit organizations in the Austin area that would be interested in working with my St. Edward’s University Communication students during the fall semester! This class is a service-learning course which allows students to gain valuable hands-on PR experience while simultaneously helping out a local nonprofit.

As part of the class, students will take on a local nonprofit as a client and provide PR counsel to that organization. Students will meet with representatives from the nonprofit to find out more about the organization and to identify a PR problem or opportunity (this could be any PR related issue such as increasing awareness among a particular public about what your organization does; attracting more volunteers; changing perceptions about a particular issue, etc.). I have posted this announcement to my Social Media for PR course blog for convenience reasons but I want to clarify that the PR problems/opportunities the students will work on for this particular course project do not need to be related to social media. Based on their interactions with the client and on research conducted at the beginning of the semester, they then develop a comprehensive plan for a PR campaign which states their goals and objectives for the campaign, identifies key publics and messages, and describes the best strategies and tactics to reach their stated goal(s). At the end of the semester, students present their campaign proposal to the class and the client.

If you are interested in working with our class on this exciting project, or if you know of a nonprofit organization that could use our services, please contact me. I’m looking forward to hearing from you!

For further info on the class, I have attached the syllabus. The project description is on the back of the syllabus.

Comments on this entry are closed.

Previous post: