If there’s one thing that hasn’t ceased to amaze me since I started blogging, tweeting, bookmarking and aggregating it’s this thing I’ve come to refer to as social media serendipity. It can happen any time, anywhere. Sometimes it strikes as I am preparing classes, other times it happens as I am working on research. I may be working on a class on pitching stories when a new blog post just pops up in my feed reader with a relevant, up-to-the-minute case study to include in my class. Other times it is a Twitter or Del.icio.us user I follow who will share the perfect example. The reason I call it serendipity is because I didn’t ask for it. The information just has a way of finding me. It’s as if there were hundreds of research assistants out there scanning the web and bringing the information back to me just when I need it. I honestly can’t remember the last time I spent hours online searching the net for that perfect example to illustrate course material.
- A few months ago, one of the people I follow on Twitter shared an interesting article with his followers. Since the article seemed relevant to research I am working on, I bookmarked it and set it aside to read at a later point (an example of a passive social search through Twitter)
- As I read it last week, I annotated it with additional research questions. I noted that it would be nice to know how many of the videos uploaded to YouTube each month actually reached more than 1,000 or 10,000 views.
- The next day, one of the Del.icio.us users I follow bookmarked an article in Slate Magazine that answered that exact question (another example of a passive social search, this time through social bookmarks)
- Yesterday after I had finished writing up the section of my paper that deals with these stats, I checked my feed reader only to find that I had a new item in the folder labeled research. The new item wasn’t relevant to the research I had worked on that day, but the one above it, which I had marked as “keep new” was (I do that when a feed sounds interesting but I don’t have the time to review it). This is how I stumbled upon a paper from HP’s Social Computing lab on the success dynamics of 10 million YouTube videos – a perfect fit for my research and another example of a passive social search.
So there you have it – three examples of passive social searches that greatly helped me complete a book chapter I was working on. Obviously the quality of those searches will depend on the quality of your network and there is a definite danger of casting that network too narrowly as an article in the journal Science suggested this week. But that’s something to explore in another blog post.
Comments on this entry are closed.