KENS-TV station in San Antonio was evacuated Tuesday morning after receiving a suspicious looking cake with wires and a cell phone charger sticking out of it. As it turns out, the cake was part of a viral marketing campaign designed by a local theater chain to get anchors and DJs excited about the new Batman movie “The Dark Knight”. See the KSAT report for more details. Although the cake campaign wasn’t all that new, this seems to be the first time the bomb squad was called in on a cake delivery.
We’ve already discussed the Aqua Teen Hungerforce guerilla marketing campaign that let to a partial shut-down of the city of Boston in January 2007 and the ING promo that triggered a similar scare and traffic chaos in Luxembourg city just a week later.
This latest example serves as just another reminder that you have to carefully implement guerilla marketing campaigns in this post-9/11 world – unless of course you want the bomb squad to come blow up your promotional materials.
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