This week I checked out the blog for notorious clothing store Urban Outfitters (UO). This blog has a simple title, called the “UO blog,” and is filled with cool music features, tons of hot topics, and a little bit of everything for the Urban Outfitters lover. The page has a clean layout that includes different categories such as shop, contest, and music, to name a few. Upon entering the page I immediately take notice of the social media icons which link the audience to their various other social media sites like Pinterest, Twitter, Facebook, and Tumblr. These icons shows the company cares about linking the audience with their other social platforms to keep us informed on all things UO.
The first blog post I read was titled “What I am taking to Coachella”, which highlighted specific outfits the Founder/Creative Director for Love+Made would be wearing for the epic music festival. Pictures and links are provided throughout the post to further link the UO audience to the wide-variety of clothing pieces featured, which includes hats, a fanny pack, shoes, shorts, and a swimsuit. On the same page of this post I noticed a thorough list of cities in a column on the left hand side of the page. Being from Austin I clicked on the link and was taken to the recent UO blog postings from Austin. Recent posts included the SXSW 2013 festivities and the event UO hosted there with numerous pictures, including SXSW fashionistas and their daytime outfits. This is a great way for audiences to figure out what Urban Outfitters is up to locally and how they are participating within your area. The blog also contains a list of topics to click on in the left hand column, underneath the cities. Topics contain a little bit of everything and range from “Music Mondays” to “UO TV“. This gives the audience another great way to narrow down their desired content within the blog.
After browsing through the blog I noticed posts are short, to the point, and contain extremely relevant content (like upcoming events, recently released movies etc.). A funnier blog titled “Stoner Style: James Franco in Pineapple Express” has humorous captions about the male clothing featured in the film. Posts are not only funny, but edgy and include blunt language like “I love the shit she makes.” This shows that the brand is in-touch with their audience and knows the conversation that they desire. In my opinion not many brands could pull off blog-postings with profanity. Yet, Urban Outfitters seems to have such a hip-edgy tone, that the language goes well with their image. On another note it isn’t anything too vulgar or over the top and used to make blog postings sound more conversational. As you can tell, I think the profanity works well for UO.
Overall Urban Outfitters provides their audiences with an advanced fashion/music blog centric to their hipster audience. The blog has numerous outlets to further connect viewers and has a good grip on their target audience. The blog contains a clean style and is visually appealing with tons of videos, links, and pictures to keep the viewer interested. I am glad I checked out the UO blog recently and found out the neat topics they are blogging about, as well as, browsed through their clothing selection. The UO blog aligns well with the brands fashion expectations. Just as their fashion the UO blog doesn’t disappoint.
Until next time….