Hello all, today I embark upon the journey of blogging specifically for PR and Social Media purposes. Currently, I am an undergraduate student studying about the world of Communications with a specialization of PR. The other aspect of my life that is valuable to this blog is that I am a traditional millennial, which requires me to stay afloat with all things social media. I proactively utilize accounts I have on Twitter, Instagram, Facebook, Pinterest, and Foursquare.

The vision I have for this blog is to analyze the way different companies are using social media to connect with consumers. My future blogs will be similar to case-studies, analyzing the information found. This topic will involve researching other blog posts, articles, and any relevant brand activity via social media. Bare with me through the beginning phases of posting, because I am far from being a seasoned blogger at the moment.

However, I am optimistic about brand efforts towards social media and highly skeptical of any brand who hasn’t taken advantage of the social media audience. Social media sites have created a world of listeners and speakers that are willing to document their thoughts, feelings, and opinions. Accurate insight into the consumer’s mind translates into every  aspect of a company. And what is said, and done online, to facilitate connections is crucial to further success.

According to Tom Foremski, in his post titled “Advice To Marketeers And Others Not On Facebook And/Or Twitter” social media websites are a world we must use to learn from. While we may not like to emotionally tweet, or post Facebook rants, we must learn how others are and why? As the internet continues to change so quickly, marketers and PR experts must stay abreast with the changes in the marketplace. His advice to brands is to understand these conversations and outlets for communicating.

My futures reflections will address Tom Foremski’s central idea of his blog post and that is the understanding of communication in the social media world. How well do brands  understand social media? How are consumer messages online being interpreted? What are brands doing to engage us online? All of these ideas and questions will be answered throughout this process. I am open to suggestions about what brands seem interesting and anything relevant to the analyzing process. Feel free to nudge me in any certain direction on this topic.

Well I know I am intrigued for this process to begin.

Until next time…