food | Gonzalez Sarah Social Media Site

Hello fellow bloggers. I’ve realized that I haven’t covered a good social-media food campaign for sometime on my blog and thought what better company to feature than the revitalized Dominos brand. Recently, Dominos took their pizza brand and centered their campaign around their customers, specifically customers who were not satisfied with their pizza. This was a daring move for a company that had already established success on a large scale. This campaign spoke to me specifically because it told me that Dominos cares about what I think and what I have to say about their products. This is why brands invest time and innovation in social because they want to be able to speak to their audiences, and interact with the people their business values the most. I thought that Dominos would be a great brand to focus on within the social-space, specifically their Facebook and Twitter pages.

The Twitter page for Dominos pizzais home to 22, 218 tweets, 169, 760 followers, and follows 12, 856 accounts. The pizza account hosts many mouth-watering twitter pictures accompanied by catchy tweets. Pizza-centric hashtags the account utilizes include #dominosdelivery #lavacakes #ovenbakedsandwiches #panpizza and #pizzaparty, to name a few. Other hashtags the company uses, that are more Twitter-friendly, are #thatsjusthowweroll , #winning, #humpday and #notachance. Besides catchy hashtags the company’s Twitter account is actively used and maintains a variety of tweets. I noticed that Dominos tweets about 2-3 times a day, impressively including the weekends. It seems that Twitter never sleeps so the fact that the company is still actively posting during the weekend is helpful to making connections, but also helpful in reminding users that Dominos is their best pizza option during the weekend. I also noted a number of retweets, @replys, twitter pictures, and informative tweets including pizza deals. The Dominos twitter account seems to effortlessly navigate the Twitter realm.

Next I went to check-out the Dominos Facebook page which is very similar to their Twitter postings. Their Facebook page is home to 8, 159, 321 likes. The page has tons of likes including fellow Dominos Facebook pages including, Dominos Australia, and Dominos UK. These page-likes are a great way to remind audiences that Dominos is an international business and can be found in other countries around the world. Twitters pictures and Facebook pictures are pretty much the same, and remain totally yummy through both social platforms. Yes, that means the Dominos Facebook page includes tons of pizza food-porn, and since I am a sucker for all things pizza theses pictures are highly effective in my opinion. The Dominos Facebook posts can generate thousands of likes and hundreds of comments, making Dominos a brand that is well-liked amongst the Facebook community. This is a huge accomplishment for Dominos, considering the tough competition within the food industry.

Overall the Dominos social-media campaign through Facebook and Twitter compliment their successful previous campaigns that seek quality customer interaction. Both of the accounts stay active in updating their accounts throughout the work week and the weekend. I give high-marks to Dominos for continuing to pursue audiences throughout the weekend because big-brands have the authority to choose not to continue to engage audiences. Since Dominos obviously values their audiences and consumer interactions they are continuously tweeting and posting to maintain this valuable relationship. Dominos has managed to create a social-media campaign that successfully reaches audiences and engages consumers. In my opinion, the company has done a fantastic job at showing audiences they value what they say. As I have said before, I love it when brands get it right, and Dominos is definitely a brand that knows the advantages of consumer-connections.

Until we meet again…..

This week we will take a look at another brand that is owning the social space and that is Frito-Lay. This brand has invested in making connections with their audiences through Twitter, Facebook, and a snack-chat blog. Each space is specifically aimed at updating and involving the Frito-Lay audience through various expertise efforts. Lets take a better look together!

The Frit0-Lay Facebook account has over 2 million likes and over 8,000 people talking about the page. To the righthand side of the page there is a listing of all the pages liked by the brand, which includes all Frito-Lays products, such as Doritos, Tostitos, Ruffles, and Lays. In my opinion, Facebook posts were not over done or too dry. Frito-Lay is able to effectively remain relevant through appropriate Facebook posts that relate to their various products. Connections made through each post include true or false questions and audience prompts to click like or head to the Frito-Lay Twitter account. There is a photo album for Facebook friends to view the nominees and winners of their recent Twitter campaign for the Frito-Lay Chippy Awards. Categories for these awards included tastiest chip flavor, best dip, and favorite classic Frito-Lay snack.

The Frito-Lay Twitter account has almost 8,ooo tweets, follows over 4,000 accounts, and has over 40,000 followers. Their Twitter account is updated regularly and includes many noted audience connections. Frito-Lay tweets include links to their company blog titled “Snack Chat,” numerous retweets and brand hashtags. The social campaign for the Frito-Lay Chippy Awards was run and promoted specifically for their Twitter audience. These connections allowed for audiences to choose what products they wanted to win in the Chippy Awards. They also included 2 well-known bloggers from Twitter to co-host the awards with them, making sure their message was appropriately represented in the Twiitter-verse. Other effective connections made were through hashtag usage for both the brand and multiple brand products. Frito-Lay hashtags include #FritoLayNoms and specific to picking a new Lays flavor, #savechickenandwaffles #savegarlicbread and #savesiricha.

Also, Frito-Lay is up to speed with their social connections outside of Facebook and Twitter through maintaing a dynamic company blog titled “Snack Chat”. Although the blog was only updated 3 times in the past week it is cohesively linked to their Twitter and Facebook page, yet still contains new information for loyal blog readers. The company is able to provide in-depth information on the blog because it is able to highlight the wide variety of products the brand offers, like Doritos and Tostitos. It is the least updated in comparison to Twitter and Facebook but is still necessary to continue updating the audience with information pertaining to what Frito-Lay does.

Overall Frito-Lay has managed to cohesively link their social media pages all together, yet still provide audiences with information tailored to that specific outlet. What I mean is that while both Twitter and Facebook posts are similar when promoting company events, like the Chippy Awards, both provide a variety of efforts make connections with their audiences. The Frito-Lay brand has been able to put consumer connections at the core of their values, and this really shines through within their brand message. The connections being made with audiences through Frito-Lays are necessary to continue to remain relevant in a world where we are faced with numerous brands seeking our attention and loyalty. Frito-Lay has found a fun, yet simple, way to effectively reach their audiences and connect. A job well done Frito-Lay. Until next time….