Tag: consumers

Frito-Lay social media presence effectively targets and connects with audiences

This week we will take a look at another brand that is owning the social space and that is Frito-Lay. This brand has invested in making connections with their audiences through Twitter, Facebook, and a snack-chat blog. Each space is specifically aimed at updating and involving the Frito-Lay audience through various expertise efforts. Lets take a better look together!

 

The Frit0-Lay Facebook account has over 2 million likes and over 8,000 people talking about the page. To the righthand side of the page there is a listing of all the pages liked by the brand, which includes all Frito-Lays products, such as Doritos, Tostitos, Ruffles, and Lays. In my opinion, Facebook posts were not over done or too dry.  Frito-Lay is able to effectively remain relevant through appropriate Facebook posts that relate to their various products. Connections made through each post include true or false questions and audience prompts to click like or head to the Frito-Lay Twitter account. There is a photo album for Facebook friends to view the nominees and winners of their recent Twitter campaign for the Frito-Lay Chippy Awards. Categories for these awards included tastiest chip flavor, best dip, and favorite classic Frito-Lay snack.

 

 

 

The Frito-Lay Twitter account has almost 8,ooo tweets, follows over 4,000 accounts, and has over 40,000 followers. Their Twitter account is updated regularly and includes many noted audience connections. Frito-Lay tweets include links to their company blog titled “Snack Chat,” numerous retweets and brand hashtags. The social campaign for the Frito-Lay Chippy Awards was run and promoted specifically for their Twitter audience. These connections allowed for audiences to choose what products they wanted to win in the Chippy Awards. They also included 2 well-known bloggers from Twitter to co-host the awards with them, making sure their message was appropriately represented in the Twiitter-verse.  Other effective connections made were through hashtag usage for both the brand and multiple brand products. Frito-Lay hashtags include #FritoLayNoms and specific to picking a new Lays flavor, #savechickenandwaffles #savegarlicbread and #savesiricha.

                                        

 

Also, Frito-Lay is up to speed with their social connections outside of Facebook and Twitter through maintaing a dynamic company blog titled “Snack Chat”. Although the blog was only updated 3 times in the past week it is cohesively linked to their Twitter and Facebook page, yet still contains new information for loyal blog readers. The company is able to provide in-depth information on the blog because it is able to highlight the wide variety of products the brand offers, like Doritos and Tostitos. It is the least updated in comparison to Twitter and Facebook but is still necessary to continue updating the audience with information pertaining to what Frito-Lay does.

    

Overall Frito-Lay has managed to cohesively link their social media pages all together, yet still provide audiences with information tailored to that specific outlet. What I mean is that while both Twitter and Facebook posts are similar when promoting company events, like the Chippy Awards, both provide a variety of efforts make connections with their audiences. The Frito-Lay brand has been able to put consumer connections at the core of their values, and this really shines through within their brand message. The connections being made with audiences through Frito-Lays are necessary to continue to remain relevant in a world where we are faced with numerous brands seeking our attention and loyalty. Frito-Lay has found a fun, yet simple, way to effectively reach their audiences and connect. A job well done Frito-Lay. Until next time….

 

 

The beginning of analyzing brand connections in the world of social

Hello all, today I embark upon the journey of blogging specifically for PR and Social Media purposes. Currently, I am an undergraduate student studying about the world of Communications with a specialization of PR. The other aspect of my life that is valuable to this blog is that I am a traditional millennial, which requires me to stay afloat with all things social media. I proactively utilize accounts I have on Twitter, Instagram, Facebook, Pinterest, and Foursquare.

The vision I have for this blog is to analyze the way different companies are using social media to connect with consumers. My future blogs will be similar to case-studies, analyzing the information found. This topic will involve researching other blog posts, articles, and any relevant brand activity via social media. Bare with me through the beginning phases of posting, because I am far from being a seasoned blogger at the moment.

However, I am optimistic about brand efforts towards social media and highly skeptical of any brand who hasn’t taken advantage of the social media audience. Social media sites have created a world of listeners and speakers that are willing to document their thoughts, feelings, and opinions. Accurate insight into the consumer’s mind translates into every  aspect of a company. And what is said, and done online, to facilitate connections is crucial to further success.

According to Tom Foremski, in his post titled “Advice To Marketeers And Others Not On Facebook And/Or Twitter” social media websites are a world we must use to learn from. While we may not like to emotionally tweet, or post Facebook rants, we must learn how others are and why? As the internet continues to change so quickly, marketers and PR experts must stay abreast with the changes in the marketplace. His advice to brands is to understand these conversations and outlets for communicating.

My futures reflections will address Tom Foremski’s central idea of his blog post and that is the understanding of communication in the social media world. How well do brands  understand social media? How are consumer messages online being interpreted? What are brands doing to engage us online? All of these ideas and questions will be answered throughout this process. I am open to suggestions about what brands seem interesting and anything relevant to the analyzing process. Feel free to nudge me in any certain direction on this topic.

Well I know I am intrigued for this process to begin.

Until next time…