Tag: Audiences

Frito-Lay social media presence effectively targets and connects with audiences

This week we will take a look at another brand that is owning the social space and that is Frito-Lay. This brand has invested in making connections with their audiences through Twitter, Facebook, and a snack-chat blog. Each space is specifically aimed at updating and involving the Frito-Lay audience through various expertise efforts. Lets take a better look together!

 

The Frit0-Lay Facebook account has over 2 million likes and over 8,000 people talking about the page. To the righthand side of the page there is a listing of all the pages liked by the brand, which includes all Frito-Lays products, such as Doritos, Tostitos, Ruffles, and Lays. In my opinion, Facebook posts were not over done or too dry.  Frito-Lay is able to effectively remain relevant through appropriate Facebook posts that relate to their various products. Connections made through each post include true or false questions and audience prompts to click like or head to the Frito-Lay Twitter account. There is a photo album for Facebook friends to view the nominees and winners of their recent Twitter campaign for the Frito-Lay Chippy Awards. Categories for these awards included tastiest chip flavor, best dip, and favorite classic Frito-Lay snack.

 

 

 

The Frito-Lay Twitter account has almost 8,ooo tweets, follows over 4,000 accounts, and has over 40,000 followers. Their Twitter account is updated regularly and includes many noted audience connections. Frito-Lay tweets include links to their company blog titled “Snack Chat,” numerous retweets and brand hashtags. The social campaign for the Frito-Lay Chippy Awards was run and promoted specifically for their Twitter audience. These connections allowed for audiences to choose what products they wanted to win in the Chippy Awards. They also included 2 well-known bloggers from Twitter to co-host the awards with them, making sure their message was appropriately represented in the Twiitter-verse.  Other effective connections made were through hashtag usage for both the brand and multiple brand products. Frito-Lay hashtags include #FritoLayNoms and specific to picking a new Lays flavor, #savechickenandwaffles #savegarlicbread and #savesiricha.

                                        

 

Also, Frito-Lay is up to speed with their social connections outside of Facebook and Twitter through maintaing a dynamic company blog titled “Snack Chat”. Although the blog was only updated 3 times in the past week it is cohesively linked to their Twitter and Facebook page, yet still contains new information for loyal blog readers. The company is able to provide in-depth information on the blog because it is able to highlight the wide variety of products the brand offers, like Doritos and Tostitos. It is the least updated in comparison to Twitter and Facebook but is still necessary to continue updating the audience with information pertaining to what Frito-Lay does.

    

Overall Frito-Lay has managed to cohesively link their social media pages all together, yet still provide audiences with information tailored to that specific outlet. What I mean is that while both Twitter and Facebook posts are similar when promoting company events, like the Chippy Awards, both provide a variety of efforts make connections with their audiences. The Frito-Lay brand has been able to put consumer connections at the core of their values, and this really shines through within their brand message. The connections being made with audiences through Frito-Lays are necessary to continue to remain relevant in a world where we are faced with numerous brands seeking our attention and loyalty. Frito-Lay has found a fun, yet simple, way to effectively reach their audiences and connect. A job well done Frito-Lay. Until next time….

 

 

Steve Madden Understands Their Audience In The Social Media Space

After taking a look at the excellent social media campaign ran by Whole Foods I decided to continue on with another brand I value. Despite the variety of available shoe stores, I am compelled to take my shoe-addiction to the shelves of Steve Madden. A company and a shoe-maker that never fail to create a trendy shoe to my standards. Steven Madden is active in their social space and utilizes their brand presence with Twitter, Facebook, and Instagram accounts. Both are actively monitored and offer their audiences a promotional, yet personal opportunity to interact with the brand.

The Steve Madden Facebook account is liked by some 702, 032 profiles, with some 36, 709 people talking about the brand on Facebook. The account is proactively updated with relevant shoe links to events such as The Oscars, sales promotions, and style guides. Although, I wasn’t able to find any direct conversations with their audiences through Facebook comments, they do update daily to initiate these type of conversations. Yet, their Facebook page includes other interactions like linking their shoe-loving audiences to original fashion bloggers, and a competition for designing shoes. According to Steve Madden shoes are relevant to any given situation. Among holidays like the recently passed Presidents Day sales event and promotions that link their shoes to the Oscars. Steve Madden is able to pair their shoes with any occasion on Facebook.

                                              

The Twitter account for Steve Madden is home to 2, 391 tweets, 27, 566 followers, and following 2,030. The background to the account is a few pairs of their newest shoes, and an original account bio that links the actual Steve Madden shoe maker’s account. It is widespread knowledge that company twitter accounts are not ran by the CEO or founder themselves, and Steve Madden is classy about how it portrays this fact to its audience. The separate accounts not only give audiences another channel of interaction with a part of the brand, but also continue to uphold their authentic image. Steve Madden’s tweets include promotional messages, retweets, contest links, sale information, tweet prompting, and hashtag interaction. The shoe brand has found a way to make shoes highly relevant in trending topics as well. Hashtags, such as #Reasonsiunfollowedyou, are linked to tweets like “because your shoe game was ratchet.” This tweet shows how the brand is able to promote its messages without sounding commercial while speaking directly to its demographic. Steve Madden is completely aware of who they are speaking to in their Twitter space.

                    

Steve Madden is also up-to-date with the use of Instagram, which seems to be a new space for most big brands still. The Steve Madden Instagram account is home to 905 pictures, 286,084 followers, and follows about 1,328 profiles. The photo posting website has pictures that give its shoe-loving audience a visual look into the brand. Among the 905 pictures in the account there is visual documentation of brand photo shoots, new shoes, fashion blog photos (with Steve Madden shoes), quotes, and pictures relevant to it’s demographic interests. My favorite aspect of the Steve Madden Instagram account is how they incorporate pictures of the corporate employees throughout the day at work with a new shoe. This brief glimpse into the work-life of the Steve Madden employees makes the brand very personal to audiences, and in my opinion contributes to the 5,000 to 20,000 likes every picture post receives.

   

 

After looking at all the social media accounts ran by Steve Madden, I journeyed to their website to look for any other connections. The company website is geared towards digitally displaying what the brand offers the consumer, ask selling their shoes. However, each Steve Madden product allows customers to read and write reviews. This option adds to the authentic company image the brand maintains. Despite the fact that Steve Madden is killing-it in the social media space, a company blog would continue to facilitate connections and conversations with audiences. The more connections formed the most authentic audiences, like myself, will view the brand. Despite my biased love for shoes and Steve Madden, I am thoroughly impressed with how high they raise the bar for other brands in the social space. They have a clear understanding for their audience on Instagram, great retweeting and hashtag efforts on Twitter, and a variety of daily posts for Facebook. The social media space can be a huge outlet for brands, as Steve Madden has proven. This company has created a brand message that is central to its target audience, and because of this is able to effectively manage all their social media accounts. I just love it when brands get it right. Until we meet again….

 

 

 

Whole Foods Online Connections Are Whole Hearted

This past week we all celebrated Valentines day, single or not. And I thought that I should write a blog about a brand that I may truly love. Whole Foods.

I have learned that through growing up you acquire a love and loyalty towards certain brands. Only certain brands, for different reasons, are able to capture your attention. Once there is a formed relationship with you and a brand, aware of it or not. There is pressure on the brand to continue to make your partnership with them meaningful. With the progression of social media, brands have been able to facilitate meaningful interaction with audiences. These messages online can be interpreted in a variety of ways, but what else is apparent is that the brand must benefit the consumer to continue a loyal relationship.

As I said previously I love Whole Foods. Living in Austin, Texas I am spoiled by our central Whole Foods location. I can go on for days about how they maintain a dynamic store with a vast selection of food products and a little-bit of something for everyone. After a deep-dive into the past week of posting through their Facebook, Twitter, and online blog, I have a more thorough outlook on their presence within social media.

The first page I viewed was the Facebook page of Whole Foods Market. A timeline profile  greeted me with a picture of fresh fruits and green juice. Scrolling through the weeks Facebook posts, it is apparent that Whole Foods has completely mastered their Facebook connections. Posts include a variety of recipes, links to their company blog posts, new store location announcements, and value guides amongst many. Their Facebook posts are relevant to national holidays and events, listing Valentines and Mardi Gras recipes, and National Tortellini day. There are upcoming event and in-store promotions like “Parmageddon” and a milestone giveaway. The product giveaway prompts audiences to enter the contest through commenting on their blog. The majority of Facebook posts range from 60 to over 1,000 likes, and multiple comments despite some spam. Some comments even received direct interaction from the Whole Food’s Facebook account manager.

Next I traveled to Twitter to check out the engagement Whole Foods offers. Just like Facebook, their Twitter account has a wide range of effective interaction taking place consistently during the past week. The Twitter account seems to have more links to recipes and other posts like money saving tips, new store announcements, upcoming event announcements and blog posts. I also found some retweets, hashtags, and a weekly Whole Foods Market chat that includes a Q&A with Twitter followers. Some of the noted hashtags include #vegan #WFMchat and #WFMdish.  Whole Foods Twitter account, like Facebook, has produced meaningful connections with their audience of over 3 million followers.

The Whole Foods company website has a worthy blog that offers insight into ideas for relevant event like holidays, such as Valentines day, giveaway promotions, and finding value in money and health. They have a link to all social media networks they are active on, like Twitter, Facebook, Pinterest, Googleplus, and Instagram. Their blog posts don’t have tons of comments but since their audience is actively engaged with them on Twitter and Facebook this doesn’t detract at all from their online presence.

Since Twitter, Facebook, and the company blog are the best means for interacting with audiences I didn’t do a deep dive into their other social accounts, like Pinterest and Instagram. Overall Whole Foods in a champion in their social media space. The multiple posts on Facebook and Twitter that offer both audiences a wide range of connections, information, and overall brand benefits. The blog on their homepage continues to create ideas and solutions for audiences to further engage and benefit from their brand messages. Whole Foods should be the model for any brand that wants to fully learn how to connect with audiences via social media.

Until next time….