Another brand on my favs list is the “fashion specialist” store Nordstrom. Lucky for me, they have tons of brag-worthy content to focus on within their social media space. Today I will analyze their Twitter and Instagram accounts to understand how they are connecting with social audiences through these two outlets.
The Nordstrom Twitter account is home to 55, 870 tweets, 232, 604 followers, and following 42, 653 fellow Twitter accounts. The links to the brands multiple social media pages are immediately visible on the left-hand side of their Twitter page. This tells their large Twitter audience that they can also find Nordstrom accounts on Pinterest, Facebook, and Instgram. It also has the Twitter handles for 3 other Nordstrom accounts including Nordstrom_Rack, @Nordstrombeauty, and @Nordstromwed. Since the company carries multiple brands, their Twitter account is filled with many links and reference to other brand accounts including @Rayban, @adidas, and @Brian_Atwood. These tweets are well thought-out, yet succinct, and filled with a variety of content for all the various consumers the store attracts. There are also multiple links to the Nordstrom shopping blogs, such as The Tread and a Men’s Shopping Blog. I noted, on their tweeted links to their mens shopping blog, a hashtag to #marchmadness and @Frankocean, two highly relevant topics to attract a male audience amongst this blog. I also noted some sick fashion references on the company blog called The Tread, as well as a visual look at the recent activity on the Nordstrom Instgram account in the right-hand side bar. Not all tweets are brand-centric though, and include fun-loving style quotes and holiday references. Recently, the brands “Happy Easter” post was paired with a lovely Twitter pic of white flowers. Overall, the Nordstrom Twitter account offers a variety of Tweets to engage their audience of over 200,000.
The Nordstrom Instagram account is fairly newer than their Twitter page, assuming by the 573 photos posted and the fact that Instagram is more of the new-kid within the social media space. The Nordstrom IG page is home to 91,758 followers and follows 180 fellow IG accounts. Their visual collection of pictures offers a unique and colorful representation of the stores merchandise, along with fun-pictures of things like cupcakes and flowers. The account pictures include Ray Bans displayed by a non-photoshopped girl, sporting some aviator Ray Bans, and paired with a catchy-quote about “weekend essentials under the sun”. I noticed that many of the comments under these IG pictures are from people who are extremely please with their services at Nordstrom. The IG Nordstrom account includes picture posts of jewelry, shoes, clothes, sunglasses, perfume, and nail polishes, to name a few. A unique way for Nordstrom to inform their IG audience about their brand was through a #tbt (Throwback Thursday) picture post of the original store created in 1901. This gave the large Nordstrom IG audience an idea of where Nordstrom came from and pulled them in, by linking it to a relevant IG picture trend. The Nordstrom Instagram page has effectively captured a visual place for IG lovers to track the beauty of the many brands within the company. It also has non-brand centric pictures and relevant picture postings through photo-day picture trends. Through daily picture posts Nordstrom IG has a large IG audience despite having less than 1,000 picture postings.
Overall I really enjoy the activity within both the Twitter and Instgram accounts Nordstrom offers their followers. Their posting is relevant, and not dry. Their pictures are aesthetically pleasing, yet informative. Their tweets link me to the many other social sites the brand actively upholds, such as blogs. Yes, I like Norstrom. And yes, I like to talk about brands I enjoy because I would rather not talk about brands I don’t enjoy. I hope that this post intrigues you to follow Nordstrom and take note of their social outreach through Twitter and Instagram. The company has got a tight grip on the social media space they occupy and are actively pursuing their audiences to further brand engagement. Bravo Nordstrom!!!
Till we meet again.