Tag Archives: Twitter

May1

Fashion Stylist Workshop Video and Prezi

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Fashion Stylist Workshop Video and Prezi

Hello everyone!

My previous post was about the Social Media Workshop that I gave with my group to our client Andrea Whaley of Wardrobe Interventions in Austin, Texas. We cover platforms of social media such as Facebook, Twitter, Instagram and both of Andrea’s websites.

We formed all of the platforms to fit a fashion look and modeled it from Rachel Zoe’s social media since she is also a fashion stylist as well. The presentation was mainly a workshop on information about how to post, edit and engage using apps, social media and contest/creative ideas. We kept the presentation fun and creative because after all, IT’S ABOUT FASHION! This gave our group a chance to put our thinking caps on and create a great presentation that will help our client build her brand, grow her social media as well as gain more cliental.

 

Here is the Prezi my group and I presented to Andrea Whaley for her business Wardrobe Interventions.

 

This is the actual video of our presentation in class. (I apologize in advance for the lighting and sound! It was not professionally shot)

 

 

I hope these videos of our presentation helped explain exactly what I have been blogging about all semester!

 

XOXO

Murphie

 

Apr15

Why Use Social Media

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Why Use Social Media

Hello my lovely readers!

I hope everyone is having a great start to the week!

My last post was about using Pinterest for your business in order to grow your following and get creative. I am a huge advocate for using social media to grow a business and I am here to teach everyone why I think that. \

Social media has become a huge part todays society. Celebrities, huge corporations and everyday people use social media to connect with customers, pushing information out to the public and building a brand. Building a brand is a huge deal for any business with, or without social media. The company’s image can make or brake a company so social media is a great tool to use as an easy platform to reach customers and interested clients.

Some companies that use a social media as a tool for their image come out very successful! Companies like Whole Foods Market, JetBlue and Charlotte Russe.

Whole Foods Market is a great example that uses Twitter to communicate and build relationships with customers. They provide links to cooking tips using their products, informing customers where the food they buy comes from and deals they can get in-store. One thing I found that they do great on is using timing with their recipes and deals. During Lent they give recipes on meatless food options as well as holiday meal recipes and deals!

Whole Foods Market is so popular with social media that they not only have over 3 million followers to verify them, but one of those followers is the President!

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JetBlue Airways is another great company that uses Twitter as a way to reboot their customer service with flyers! Here is an article by Social Media Examiner which gives the examples of how their customer service works on their social media!

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Lastly, Charlotte Russe is one of my favorite companies that uses social media to the maximum power it can provide! They recently launched an app that makes is easier to shop at their business! Here is an article that talks about this awesome creation!

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Social Media can build a brand and break one like I mentioned earlier. In order to stay on the good side of social media and your customers, watch what you say! Spelling, vernacular and replies are a huge part of why businesses fail online. Using language that is insulting to individuals makes the company look unprofessional and disrespectful. Misspelling words can also make a company look unprofessional and careless of their image to the public. Putting the social media  of a company in the hands of persons that are not professional and informed can hurt the brand image and cause the company to need major damage control.

Always remember to stay professional, appropriate and double check what you say! As long as these rules are followed  and you stay creative and interesting, your company will grow tremendously! At first, it might seem slow but it will get bigger and better! So stay creative and always keep up with your social media!

Until next time!

XOXO

Murphie Mendez

Mar26

Growing A Following

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Growing A Following

Hello my lovely readers (:

I have been away for spring break and I’m ready to jump back into my blogging!

 

Last time I talked about how to build a blog and the way to layout your blogs look to improve traffic. This week I will be talking about how to grow a following on other social media sites. I know I have touched base on some of this in past posts, but it is always good to learn more! More followers are never a bad thing..

So, I am an avid Twitter and Instagram user all day, every day. Although I am content with my current followers to following ratio, growing more followers is still difficult to accomplish. I have recently made a new Twitter account created only for professional and educational reasons dealing with school. Trust me, starting all over again is harder than I remember! I feel like I have been in a follower slump since I made it! However, recently after a new discovery, I have found that there is an easy way to build your community. This can also be translated into Instagram accounts as well!

This past weekend I attended a PRSSA coference where numerous speakers discussed social media and how it can be used to grow a following and used as a PR tool. One of the speakers I met was a well known social media user with over 15k followers. Once I tweeted at this person, I noticed I started gaining almost 5 followers a day and growing. Then I realized, the trick is communicate and get to know professionals in the same field of work as you and connect with them on social media! Continuous communication, yet not creepy/stalkery, creates a relationship. This in turn attracts their followers to want to communicate and join in as well! Since this past Saturday I have went from 32 followers to 98. All of these followers are in the same profession as I, as well as important people with a ratio of 2k to 15k, following to followers.

Another tool to use is hashtags! Hashtags, Hashtags, Hashtags! Instagram is a great site to use when trying out your hashtag skills! Another example coming in 3, 2, 1…… So one of my friends who is an artist is constantly trying to grow a following on Instagram. On one picture of a drawing, my friend hashtaged: color, pencils, drawing, art, work, artwork, creative, picture, canvas. In a matter of 8 hours, the picture went from 37 likes to 124. Easy right? YEAH! Here is another example:

On twitter, using hashtags is also perfectly OK! However there are rules. One of my man rules I tell myself daily is to use short, simple and easy to remember hashtags pertaining to my topic of discussion in that particular tweet. Some examples are easily laid out like this:

You are tweeting about Obamacare and your opinion on it. Some hashtags you could use would be #Obamacare , #Obama , #Healthcare , #2014

By using these, you are staying neutral to the opposing opinions as well as keeping it short as sweet. REMEMBER, twitter is used to express thoughts, not hashtag ideas. So keep the hashtags short enough to where the main thing on the tweet is what you have to say. Think about hashtags as jewelry on a woman. The woman is the most important in the bigger picture, yet the jewelry poses as accent pieces that enhance the woman as a whole.

I hope these ideas have inspired you to tweet and Instagram all day experimenting with new hashtags. By following these instructions, there is a great chance more followers will come in as well!

Good luck and have an awesome week!

XOXO

Murphie

Feb23

Relevance of Social Media

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Relevance of Social Media

Hello Lovelies!

My past posts have been all about how to use social media and use them to build your business. This week I am talking about how to keep your followers and customers hooked on your business! I will give ideas on attractions relevant to Fashion Stylists. However, other businesses can take the ideas and make them unique to fit their products or services!

My client is Fashion Stylist Andrea Whaley of Wardrobe Interventions based out of Austin, Tx. I have already given suggested Social Media sites for Ms. Whaley, now here or some ideas on ways to attract more followers and customers. REMEMBER: any business can take these ideas into their owns and make these ideas their own!

As an avid Social Media user, I am always look forward to getting rewarded and/or put into drawings to win something from an account I am currently following. Then again, who doesn’t like getting rewarded for no reason?! A lot of fashion  stylists, make-up artists and clothing stores are using traditional techniques to gain more followers by holding Social Media contests, campaigns and giveaways.

Most of the contests and campaigns require contestants to 1. Follow the brand/company on social media, 2. retweet, repost or shoutout the brands name or their unique hashtag name onto the followers personal social media site and 3. sometimes brands require the contestants to go to their websites and find a secret “code” or link that enters their name into the contest. By getting followers to retweet, hashtag or name the contest holder onto their social media, the contestants followers will see, and want to join as well. At the very least the perspective followers will follow your company/brand social media site and watch out for other contests and rewards in the future.

A good example of how to use these ideas to gain more followers is the Charlotte Russe clothing stores. They have a successful social media campaign with a strong following on Facebook, YouTube and Twitter. Their social media campaigns are focused on social engagement and user-generated content. Charlotte Russe has a weekly trivia contest on Twitter that attracted consumers to visit their website. Another idea they have come up with according to Macala Wright Lee, CEO of FashionablyMarketing.Me is, “Charlotte Russe is running ‘Be The Next Charlotte Russe Design Star’ a t-shirt design contest where the winner will have his or her shirt produced and sold online.” This is a great way to include customers in what the company is selling and attract other followers!

Charlotte Russe also uses Social Media sites like Pinterest to promote contests to win a new wardrobe like this wonderful and cute ad here:

charlotte russe contest

And this ad used in-store to promote “Liking” their Facebook page to win free jewelry!

charlotte russe face

 

Speaking of Facebook, the clothing store Topshop partnered with Facebook to achieve the largest online audience of a live-stream London fashion show. Over 200 million people could look at images and content from the runway in real time. How cool is that!? A positive impact was seen by Topshop sales as customers were able to immediately purchase the looks form the runway, with the first dress on the catwalk sold out before the end of the show!

So, I hope that these idea will help your business/company grow a following and attract more customers by using fun and creative ways to get them involved!

XOXO

Murphie

Feb10

Tweet Tweet!

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Tweet Tweet!

HELLO guys and gals!

My previous post was about a course project that my fellow group members and I are working on with a client. Our client is Andrea Whaley of Wardrobe Interventions. 

This post I will focus specifically on Twitter, Instagram and how to link them up.

Building a brand requires daily updates, maintenance of all social media and constant contact with followers. Twitter is a great tool to have for a growing business that is new to social media. Twitter allows the business to send out daily tweets that update their followers on ideas, special offers and information relevant to the business. Stores like Old Navy and Target use Twitter to update customers on special offers in store every day.

This screenshot of Targets’ twitter shows how they send out multiple tweets a day discussing different topics and deals.

target twitter

 

 

In the case of fashion bloggers, I felt Twitter could be used the same way Instagram can. Using collages to update followers on weekly outfit ideas and links to the website to get more information on the stylist or company is a must. As a Tweeter myself, I personally like visual aids, along with text, in a tweet. Visual aids attract attention and keep followers interested.

An idea I had to keep an interesting Twitter feed for my client as well as for other stylists and fashion companies is fairly simple. I decided to break it down:

1. Daily tweets about current trends and picture collage examples on how to execute the looks will help followers understand how to put outfits together.

2. One weekly tweet that will keep your followers hooked. The weekly tweet should be a creative day designated to a specific topic. My example would be “Saturday Nightlife” every Friday morning giving ideas on what the follower can put together for Saturday night. The collage examples would give both men and women outfit ideas of clothing most people already have in their closets.

3. Tweets throughout the week updating followers of website changes, blog posts and reasons to visit the website and/or use your services. Provide a link in the tweet as well as in the bio of the Twitter and Instagram.

4. Make the Instagram and Twitter linked up so followers have an incentive to look up the business on Instagram, and hopefully follow.

Linking up you Instagram with Twitter is easy. In the settings of the Instagram, go to Shared Settings and link up the two social media sites by clicking which to link up from the category.

igand twitter

 

As I keep blogging, I will talk more about my ideas as well as provide information I have learned about social media sites. My goals is to use my knowledge and ideas on social media to help Wardrobe Interventions grow even more. It is important for bloggers and business’ to know how to use social media as a PR tool to help start their business’ grow even more. I hope the information I provided about Twitter and Instagram, and how to link them up, gave ideas on how to promote your own business.

XOXO

Murphie