Tag Archives: Hashtags

May1

Fashion Stylist Workshop Video and Prezi

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Fashion Stylist Workshop Video and Prezi

Hello everyone!

My previous post was about the Social Media Workshop that I gave with my group to our client Andrea Whaley of Wardrobe Interventions in Austin, Texas. We cover platforms of social media such as Facebook, Twitter, Instagram and both of Andrea’s websites.

We formed all of the platforms to fit a fashion look and modeled it from Rachel Zoe’s social media since she is also a fashion stylist as well. The presentation was mainly a workshop on information about how to post, edit and engage using apps, social media and contest/creative ideas. We kept the presentation fun and creative because after all, IT’S ABOUT FASHION! This gave our group a chance to put our thinking caps on and create a great presentation that will help our client build her brand, grow her social media as well as gain more cliental.

 

Here is the Prezi my group and I presented to Andrea Whaley for her business Wardrobe Interventions.

 

This is the actual video of our presentation in class. (I apologize in advance for the lighting and sound! It was not professionally shot)

 

 

I hope these videos of our presentation helped explain exactly what I have been blogging about all semester!

 

XOXO

Murphie

 

Apr15

Why Use Social Media

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Why Use Social Media

Hello my lovely readers!

I hope everyone is having a great start to the week!

My last post was about using Pinterest for your business in order to grow your following and get creative. I am a huge advocate for using social media to grow a business and I am here to teach everyone why I think that. \

Social media has become a huge part todays society. Celebrities, huge corporations and everyday people use social media to connect with customers, pushing information out to the public and building a brand. Building a brand is a huge deal for any business with, or without social media. The company’s image can make or brake a company so social media is a great tool to use as an easy platform to reach customers and interested clients.

Some companies that use a social media as a tool for their image come out very successful! Companies like Whole Foods Market, JetBlue and Charlotte Russe.

Whole Foods Market is a great example that uses Twitter to communicate and build relationships with customers. They provide links to cooking tips using their products, informing customers where the food they buy comes from and deals they can get in-store. One thing I found that they do great on is using timing with their recipes and deals. During Lent they give recipes on meatless food options as well as holiday meal recipes and deals!

Whole Foods Market is so popular with social media that they not only have over 3 million followers to verify them, but one of those followers is the President!

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JetBlue Airways is another great company that uses Twitter as a way to reboot their customer service with flyers! Here is an article by Social Media Examiner which gives the examples of how their customer service works on their social media!

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Lastly, Charlotte Russe is one of my favorite companies that uses social media to the maximum power it can provide! They recently launched an app that makes is easier to shop at their business! Here is an article that talks about this awesome creation!

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Social Media can build a brand and break one like I mentioned earlier. In order to stay on the good side of social media and your customers, watch what you say! Spelling, vernacular and replies are a huge part of why businesses fail online. Using language that is insulting to individuals makes the company look unprofessional and disrespectful. Misspelling words can also make a company look unprofessional and careless of their image to the public. Putting the social media  of a company in the hands of persons that are not professional and informed can hurt the brand image and cause the company to need major damage control.

Always remember to stay professional, appropriate and double check what you say! As long as these rules are followed  and you stay creative and interesting, your company will grow tremendously! At first, it might seem slow but it will get bigger and better! So stay creative and always keep up with your social media!

Until next time!

XOXO

Murphie Mendez

Mar26

Growing A Following

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Growing A Following

Hello my lovely readers (:

I have been away for spring break and I’m ready to jump back into my blogging!

 

Last time I talked about how to build a blog and the way to layout your blogs look to improve traffic. This week I will be talking about how to grow a following on other social media sites. I know I have touched base on some of this in past posts, but it is always good to learn more! More followers are never a bad thing..

So, I am an avid Twitter and Instagram user all day, every day. Although I am content with my current followers to following ratio, growing more followers is still difficult to accomplish. I have recently made a new Twitter account created only for professional and educational reasons dealing with school. Trust me, starting all over again is harder than I remember! I feel like I have been in a follower slump since I made it! However, recently after a new discovery, I have found that there is an easy way to build your community. This can also be translated into Instagram accounts as well!

This past weekend I attended a PRSSA coference where numerous speakers discussed social media and how it can be used to grow a following and used as a PR tool. One of the speakers I met was a well known social media user with over 15k followers. Once I tweeted at this person, I noticed I started gaining almost 5 followers a day and growing. Then I realized, the trick is communicate and get to know professionals in the same field of work as you and connect with them on social media! Continuous communication, yet not creepy/stalkery, creates a relationship. This in turn attracts their followers to want to communicate and join in as well! Since this past Saturday I have went from 32 followers to 98. All of these followers are in the same profession as I, as well as important people with a ratio of 2k to 15k, following to followers.

Another tool to use is hashtags! Hashtags, Hashtags, Hashtags! Instagram is a great site to use when trying out your hashtag skills! Another example coming in 3, 2, 1…… So one of my friends who is an artist is constantly trying to grow a following on Instagram. On one picture of a drawing, my friend hashtaged: color, pencils, drawing, art, work, artwork, creative, picture, canvas. In a matter of 8 hours, the picture went from 37 likes to 124. Easy right? YEAH! Here is another example:

On twitter, using hashtags is also perfectly OK! However there are rules. One of my man rules I tell myself daily is to use short, simple and easy to remember hashtags pertaining to my topic of discussion in that particular tweet. Some examples are easily laid out like this:

You are tweeting about Obamacare and your opinion on it. Some hashtags you could use would be #Obamacare , #Obama , #Healthcare , #2014

By using these, you are staying neutral to the opposing opinions as well as keeping it short as sweet. REMEMBER, twitter is used to express thoughts, not hashtag ideas. So keep the hashtags short enough to where the main thing on the tweet is what you have to say. Think about hashtags as jewelry on a woman. The woman is the most important in the bigger picture, yet the jewelry poses as accent pieces that enhance the woman as a whole.

I hope these ideas have inspired you to tweet and Instagram all day experimenting with new hashtags. By following these instructions, there is a great chance more followers will come in as well!

Good luck and have an awesome week!

XOXO

Murphie