Hello my lovely readers!
I hope everyone is having a great start to the week!
My last post was about using Pinterest for your business in order to grow your following and get creative. I am a huge advocate for using social media to grow a business and I am here to teach everyone why I think that. \
Social media has become a huge part todays society. Celebrities, huge corporations and everyday people use social media to connect with customers, pushing information out to the public and building a brand. Building a brand is a huge deal for any business with, or without social media. The company’s image can make or brake a company so social media is a great tool to use as an easy platform to reach customers and interested clients.
Some companies that use a social media as a tool for their image come out very successful! Companies like Whole Foods Market, JetBlue and Charlotte Russe.
Whole Foods Market is a great example that uses Twitter to communicate and build relationships with customers. They provide links to cooking tips using their products, informing customers where the food they buy comes from and deals they can get in-store. One thing I found that they do great on is using timing with their recipes and deals. During Lent they give recipes on meatless food options as well as holiday meal recipes and deals!
Whole Foods Market is so popular with social media that they not only have over 3 million followers to verify them, but one of those followers is the President!
JetBlue Airways is another great company that uses Twitter as a way to reboot their customer service with flyers! Here is an article by Social Media Examiner which gives the examples of how their customer service works on their social media!
Lastly, Charlotte Russe is one of my favorite companies that uses social media to the maximum power it can provide! They recently launched an app that makes is easier to shop at their business! Here is an article that talks about this awesome creation!
Social Media can build a brand and break one like I mentioned earlier. In order to stay on the good side of social media and your customers, watch what you say! Spelling, vernacular and replies are a huge part of why businesses fail online. Using language that is insulting to individuals makes the company look unprofessional and disrespectful. Misspelling words can also make a company look unprofessional and careless of their image to the public. Putting the social media of a company in the hands of persons that are not professional and informed can hurt the brand image and cause the company to need major damage control.
Always remember to stay professional, appropriate and double check what you say! As long as these rules are followed and you stay creative and interesting, your company will grow tremendously! At first, it might seem slow but it will get bigger and better! So stay creative and always keep up with your social media!
Until next time!
XOXO
Murphie Mendez
