Social Media & Personal PR: Twitter

Hello again, friends! I’m continuing with my series about social media and doing personal PR for your business, and my first two posts talked about Facebook and Pinterest. Today, I’m going to talk to you about Twitter, perhaps one of the most utilized social media platforms by businesses and brands.

(Google Image Search)
(Google Image Search)

Many brands and businesses are on Twitter to promote their image, engage customers and interact with them, and perhaps to the delight of  many, to deal with customer service issues and complaints. Obviously the bigger brand names and companies have quite the Twitter following and presence, so you’re probably wondering how a small business can utilize Twitter in a similar manner. Glad you asked, glad I have an answer.

In my opinion, if nothing else (there should be something else, though), businesses should use Twitter as their social media platform. the number one reason should be enough to hook a business owner: it’s FREE (that’s always a magic word). It’s also an easy way to reach your customers, engage them, and get your business name out there through word of mouth (or Favorites and Retweets, since we’re talking about Twitter). An article on Register.com gives 5 tips on how small businesses can use Twitter for growth. It points out how Dell made an additional $7 billion in sales just through customer interaction on Twitter, and how Best Buy’s Twelpforce has helped over 20,000 people with customer service issues on Twitter. If that doesn’t convince you, it offers a list of 137 reasons why you should be on Twitter. Since that is a lot, I’m just going to summarize it’s 5 tips for you:

  1. Make a complete profile – include your brand’s logo, any pertinent information, and a way to contact you, as well as a link to your main website.
  2. Watch/listen & learn – instead of posting a lot of content up front, follow people in your field/industry who have a lot of followers. Pay attention to how they interact with customers and vice versa, and the type of content that is Tweeted out or shared. Once you realize, use similar tactics to reach your audience.
  3. Care & share – retweet, favorite, and comment on interesting posts from people you follow or from people who follow you; search your company name and look for people who have tweeted problems about it, and help them solve it. Show them you’re a brand that hears them and wants to give them content back in return for them engaging you.
  4. Grab attention – whether this be through contests, through interaction, through Twitter-only offers, etc., just make sure you get and keep the attention of your audience
  5. Promote yourself – paste your handle wherever else you can…on your storefront, on your business website, on your Facebook page, etc. Just make sure it is seen and that people have the opportunity to visit your Twitter profile.

Well, that’s all I have for you today! Here are some more articles if you’d like to do further reading:

  • http://mashable.com/2012/06/23/twitter-tips-small-business/
  • https://business.twitter.com/twitter-smaller-businesses
  • https://business.twitter.com/smallbiz
  • https://business.twitter.com/success-stories/company-size/smaller-biz

Look out for my next posts, coming soon!

 

Published by

Morgan

Pr/Advertising Student | Social Media & PR Blogger

3 thoughts on “Social Media & Personal PR: Twitter”

  1. Twitter is one of my favorite ways to use social media. It is a great platform to use and you can grow a business and your personal self in so many ways!

  2. I really like how you emphasize that Twitter is a great way to utilize your public relation and how important it is to find your online identity. It is a great way that you can use PR, sometimes without even realizing it. It’s a great outlet and I think you did a great job touching on the twitter subject and how you can use it to your benefit.

  3. Your co-borrower or the person who is co-signing your loan. □ Your check book, in case there are any last minute changes. The closing phase of project management is the final phase of the project. Following a clear project closure plan helps you properly transition. http://www.marketing-lists-direct.com

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