Tag Archives: twitter rhetoric

Social Media Fails: How To Take Your Online Crisis from the Frying Pan to the Fire

Responding to crises is never easy, whether you’re a person who screwed up or a brand caught up in a scandal. When a crisis spills over onto social media, you can use it to your advantage or inadvertently fuel the … Continue reading

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Social Media Components for TV Audience Engagement: The Awesome and the Atrocious

Most corporations these days either worry about their online presence or pay someone else to do so. Television has followed suit, with many major networks adopting a social component in an attempt to increase engagement and stay relevant. But there’s … Continue reading

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