Kendra Castillo Social Media Site

Many large groups or organizations use Facebook to engage with a designated audience. In addition, most groups fail to effectively engage with their audience. So how should these groups or organizations overcome this problem? Simple, they should post content that their audience finds appealing.

Below are some useful tips in effective Facebook content that groups should utilize or consider when posting content via Facebook.

1. Length Matters – The length of your Facebook post matters. These days’ people are busy and are scarce on time. If your posts have more than 250 characters or exceed 3 lines, you’ve effectively lost your audience. Therefore, keep your posts short and concise.
2. Mix it up – Mix it up by adding variety to your content. Recent studies show that posts with photos, videos, and other graphics experience more audience engagement. Remember people don’t read on Facebook, they scan. So making a visual impact is an advantage.
3.  detatoR Images – Having trouble reading that? Nothing is more annoying than a rotated or distorted image. If you decide to upload photos or graphics ensure that they are high resolution, uploaded properly, and face the right direction.
4. Tell em’ –  Tell your audience what you want. Ask your audience to like, comment, or share your posts. Many claim that this technique is ineffective and unpleasant. However, if your posts include relevant content, this technique can be quitehelpful.
5. It’s a 2-way Street – Communication is a 2-way street. If you want your audience to engage with you, make sure you do the same. Respond to their comments and like, or share their posts.

The ultimate goal is to set yourself apart from the rest. There are over a billion Facebook users. Your audience is frequently bombarded with content. Therefore, you want to choose content that will make you stand out and ultimately, allow you to engage with your audience. To conclude, I hope these tips were useful and beneficial in allowing groups or organizations in engaging with their audience.