When I started JMR, I wanted it to be for just women. Being a woman, I thought I would really understand the woman market. There was of course one problem facing the woman’s market? It’s saturated. Everyone everywhere is trying to be someone in the jewelry biz for woman. When I launched JMR’s Facebook I had a bunch of e-mails, inbox and messages all asking the same thing. When I would get a men’s bracelet. Because I am a new business and I really didn’t want to say no to anything, I, of course said: soon. You think men are simple. Their facebook’s are simple, twitter’s are straight to the point and instagram posts are sometimes are tasteless BUT there is a HUGE market that has yet to be discovered for men’s jewelry that isn’t VERY feminine for men that are metrosexual. It is hard to find a nice in between. Therefore I present the new addition to my JMR family. This is the official men’s bracelet. It can come in a variety of colors. I have just started marketing on my social media platforms and I am trying very hard to appeal to my male audience. Do any of the men suggest any special ways to appeal to men audience looking for bracelets? Let me know.
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