JMR stands for a lot of things. First of all my three initials Jimena Maria Ramon, second my start-up online jewelry store and finally a dream that I have that I hope one day comes true. Making JMR is a blog about my struggle to brand, rebrand and market JMR. JMR designs can be found here. First of all I suppose I should explain the story of how a college student like myself would take on a start-up broke and NOT a business major.
I have always been a fan of jewelry, I just never thought I would want to make some myself let alone make a business out of it. After my boyfriend and I started a long distance relationship I found a lot of time to myself.
I was at Le Garage when I discovered chrysoprase(a green colored natural stone that is thought to cure a broken heart.) Missing my boyfriend made me buy it
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I went to a bead store bought some silk chord and put it around my neck and like fate I discovered a new hidden talent of mine. Friends saw the bright green stone around my neck and immediately wanted one, hence my start-up. I just never realized how hard PR and Advertising was for a business. It’s all about being consistent and with so much going on with work and school already it is hard to do that. This blog with take readers through my journey of my social media/PR frenzy for JMR.
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