Upcoming posts from this blog will feature Big Ideas. Below are a list of successful ad campaigns from over the years and the agencies behind them. Much like the ideas themselves, I have kept this list short and sweet. Check out this post by D. Drew Design for a more comprehensive look.
Avis: “We Try Harder” by Doyle, Dane, Bernbach
Nike: “Just Do It.” by Wieden & Kennedy
Volkswagen: “Think Small” by Doyle, Dane, Bernbach
DeBeers: “A Diamond is Forever” by N.W. Ayer & Son
California Milk Processor Board: “Got Milk?” by Goodby Silverstein
These phrases have entered the cultural lexicon and are, in some cases, rarely even associated with the client who originally commissioned the campaign. Their longevity and widespread success serves as a standard by which any existing or potential advertising can be measured. These are the Big Ideas.
