Newcastle’s “No Bollocks” campaign is quite possibly my favorite currently-running ad campaign for a beer brand.
Commercials such as the Great Times spot and the Handcrafted spot are doing the exact opposite of what most beer companies are doing. They are being real.
The campaign, created by Droga5, really goes against the grain of traditional beer advertising with this spot that’s not making any promises, except of course, that Newcastle’s brown ale is a quality beer.
As someone who is currently looking for internships, I found this spot particularly funny.
Newcastle’s in-bar executions are also honest to a fault, which is a trait that I have always personally found endearing.
The brand has also taken the campaign to social media where you are invited to complain about their ads…
…or to personalize your page with your very own No Bollocks cover photo.
The campaign has elicited allot of positive feedback from folks on sites such as Reddit and Twitter.
The rest of the No Bollocks spots can be viewed on Newcastle’s Youtube page.
If the No Bollocks campaign has won you over and you’d like to purchase some Newcastle brown ale for yourself, you just might be lucky enough to score a coupon. Honest.
