Yes, unfortunately Director Wolfdog has stepped down from his position as director of marketing at Old Spice.
Wieden + Kennedy continues its tradition of producing bizarre work for Old Spice with the extensive “Director Wolfdog” social media campaign. Apparently, Old Spice decided to hire a wolf with some sort of wolf-to-English translator strapped to his neck to be their marketing director and he has been very busy promoting Old Spice’s Wild Collection.
From his twitter account, to his album, to his (in my opinion) hilariously formatted website, Director Wolfdog has a strong online presence.
After Director Wolfdog was first announced as Old Spice’s Chief Director of Marketing, he went on to star in many instructional videos concerning business practices such as how to hire new employees.
The campaign has an interactive component that lets you call Director Wolfdog for some help with looking busy in front of your coworkers.
He even hosted a webinar for those of you who have half an hour to spare and would like to learn about how to “make the sales”.
Unfortunately, Director Wolfdog’s savage approach to business got him into some legal troubles and he has agreed to gracefully step down from the position.
Check out his his parting message.
According to Creativity the campaign has generated over 4 million video views and 30,000 new social fans for Old Spice.
