Today I’d like to give a tip of my hat to Kool-Aid man.
The Kool-Aid man has recently made a comeback in the first two spots from Kool-Aid’s “Smile, it’s Kool-Aid” campaign by Saatchi & Saatchi New York.
This time around, the giant red pitcher is promoting Kool-Aid Liquid, the brands new liquid drink mix. The campaign is targeted towards moms.
The new CGI incarnation of Kool-Aid man doesn’t sing any annoying songs and his voice is much less creepy. He does, however, burst through his own front door in an amusing bit of self-referential humor.
According to PR Newswire, the campaign will include a mobile app that allows users to add Kool-Aid man into their own photos. This app, as well as a newly designed website and Facebook page are being designed by VSA Partners of Chicago.
Check out this 15 second spot in which Kool-Aid explains, “People get freaked out when you drink from your own head” and this 30 second spot where we get a glimpse of his everyday routine.
Kool-Aid man has come a long way from his days of appearing on command like some kind of drink mix genie and singing jingles with a voice that rivals the vocal prowess of Rebecca Black
