Social Selling, Hashtags, Google Analytics

What is Social Selling?

It is using social media channels to market the potential sale. Your company must use analytical data to create the content that will target the correct audience. Therefore, the marketing and sales departments must plan strategically and communicate the end goals properly. This relationship between the departments will result in a more effective marketing approach, reach the target audience, and have a greatly likelihood of obtaining the sale. I strongly advise you to watch the following video to understand social selling from different perspectives. This should help you start using the data you have and apply it more effectively through social media.



Hashtagging has become an extremely vital part of connecting to customers, gaining social media awareness, and creating trends. Creating a hashtag specific to your company will help you build your brand, promote a campaign, or create a trend. Hootsuite has a great post explaining the history and effectiveness of the “hashtag.” As you may already know, hashtagging has gone beyond Twitter. It is now used with Google+, Facebook, Instagram, blogging websites such as WordPress and Tumblr, and on commercials.

Photo Credit:
Photo Credit:


Combine Social Media to Google Analytics

I highly recommend you link your social media websites to your Google Analytics account. This will allow you to track the effectiveness of your current social media marketing strategies. Without actually asking the purchaser of your product, you will not know for certain that your social media marketing tactics resulted in a sale. What you need to focus on is the amount of reach you have attainted. You want to reach a vast amount of people, yes, but more importantly, you want to reach people that are within your target audience. This is because you have tailored your messages to attract their attention and persuade them into the purchase. In addition, you want your social media marketing to keep attracting them. You want to remind them constantly why they purchased from you in the first place and maintain their loyalty as a customer by remaining a positive brand. This can be done through your marketing, public relations, and advertising teams’ creativity, innovation, or sparking a feeling or idea such as a good time or happiness. The following video will help you set up or update your Google Analytics account to sync with your social media accounts.

Happy hashtagging y’all!


Please comment with questions or if the post helped you. 🙂

Data Analytics: How can it help?

What is it?

Google Analytics shows you the full spectrum of customers you have and what mediums they are using. With this information, you can serve your customers better and in ways convenient to them. It also provides a credible measurement to gage what advertisements trigger sales.

How is it convenient to you?

Google Analytics has a mobile app that allows you to see what customers are clicking, reading, sharing, watching, and listening to…ALL at the convenience of on the go. This is great since space of time decreases with the release of information in ‘real time.’ With an abundance of information at people’s disposal allows you to keep up. Mobile App Analytics even lets you see when users are using your company’s app while they are using it. As technology constantly changes, it’s an advantage knowing your customer traffic. This way you can stay current with the technology advances and stay relevant to your customers.

If you are new to Google Analytics…

Their YouTube page has helpful videos to get started and understand how to use it to benefit you best. You can see how to measure multi-media channelslink AdWords and Analytics, and use content grouping. There are over 100 videos currently.


Can I use Google Analytics as a blogger?

Yes! Here are some great links:

Click here for Tumblr and here for WordPress

Measuring ecommerce

Practical Ecommerce recently posted 10 key ecommerce metrics and recommends Google Analytics. As mentioned earlier, Google Analytics is the best way to track metrics for your company. This way you can ensure you are producing the sales you want. These 10 metrics will help you start or “clean up” your Google Analytics configurations to better suit your company. Understanding your customer traffic is key. Search Engine Watch explains the different reports you receive from Google Analytics Acquisition Reports.

Company use

Google Analytics Premium allows your company members to access the data. In addition,  you have Google experts there to guide you through queries and see how to use the “numbers that really matter.”

Learning how to use Google Analytics is a key step for all company members. The help center gives a free means of learning the ‘in and outs’ and Analytics Academy is a free online training service to help your company get started on the right track.  Also, be sure to check the latest videos on the YouTube Channel.

Marketing Made Easy

Linking Google Tag Manager and Data-Driven Attribution to Google Analytics allows you to focus on marketing rather than getting caught up with marketing technology. Precise measurements of when and what people are buying will increase the return on your investments.


Good luck! 😉

From WordPress to Millions

Less than a decade ago, the Internet started booming with social media. Trends, likes, hashtags, retweets all brings the cyber community together at lighting speed! Interestingly enough the bloggers got creative and some even became extremely successful. OneExtraPixel gives a list of 10 entrepreneurs that used WordPress as a launch pad for makin’ the big bucks. Anything from discount codes to how to invest in stocks has made these young people rich.

Ingenuity and specificity of your blog makes you an attractive blogger. In my social media couse, I’ve quickly learned the complexity of blogging. It’s not so much a challenge. It just allows you to take so many different avenues for your blog. The theme, layout, colors, font (typeface 😉 ) and various media input options give you so many combination options. It’s every creative person’s dream on a screen!

Besides creativity, it’s great for the organized people out there. Cyberspace might have an overload of information, but the one thing that helps us different users are the trends. The ability to search for exactly what you want AND when you want the information. Info at your fingertips. AND it’s typically free! Doesn’t get much better than that. . . especially for college folks like me.

Some of the trends I find myself following are fitness, jazz music, and the latest fashion loves. I find that these typically have cool, inspiring quotes. Whether they be lyrics to a song sung by the flawless Ella Fitzgerald, the quotes of the top designers, or photo inspirations with great workout tips on Instagram…I’m down with whatever can make my day better!

Here’s a view great cites:

Laugh it up healthies

Herbalife guru

On Green Dolphin Street

STREET fashion lovers


So basically this week has been learning all these details about blogging and figuring out where I’m gonna take this blog this semester. I’ve decided I’m gonna try to make these posts interesting by using the topics I learn each week and mixing in a personal flare to the posts. How does ‘My life as a Public Relations Student’ sound to you? Too broad or specific enough? Not quite sure yet. Just gonna roll with it for now and see where this next week takes me. Hopefully something more specific will come to me so I can stand out against all these creative people…especially the talented peeps in my class.


Be prepared cyber world people… awesome blogs coming your way for SEU students!  You’ve been warned 😉