One of the key components to reaching your desired audience is research. With information updating in realtime, now is the best time to take advantage of social bookmarking.
How do I do that?
Most social bookmarking sites have a simple sign up process. You can share links that you like, make tags for specific topics, and follow other people and their tags. This is one of the best ways to get information you want in an organized way. Now you don’t have to waste time filtering and scanning through search engine results.
Popular social bookmarking sites…
include: diigo, delicious, Pintrest, and Newsvine. Wendy Boswell gives a good summary of some of these and others. I recommend these in particular because they tend to focus towards professions and other social bookmarking sites can be tailored more towards humor or entertainment. Either way, find what works for your audience based on your analytics data and research the latest news. Once you catch on to what trends are most popular, you can creatively deviate. Then, it’s time to collaborate with your advertising and public relations teams to get ideas flowing about how to create a trends and catch your target audience’s attention.
RSS
These feeds are a great way to confine your bookmarks as well. All can be accessed in one spot through a cloud server. RSS and social bookmarking websites allow you to obtain your saved bookmarks or searches from any computer, tablet, or smartphone.
Compare notes
I recommend having at least one other person give input on trends and topics to search and bookmark. This will keep the diversity flowing and keep you from potentially falling into a narrow focus (tunnel vision).
Also, be sure to keep track of information you have pulled and used that was effective. Compare old and new analytics charts. Create plans to expand your audience. Analyze potential audiences that you could reach that you have not specifically targeted before. People like to be targeted specifically. That way, you’re not wasting their time with information that does not pertain to them. Keep it clean. Keep it simple. Keep it creative.
Get more web traffic
Lastly, social bookmarking can be a way to increase awareness from users. Try to increase your followers on a social bookmarking site and bookmark your latest stories. BUT. . . do not over do it. Increasing your Google rank with positive information is important. You do not want your company to be related with spam or other negative web categories. Here is a good video to give you an idea of what I am talking about. Good luck!