Social.Media.

Let me start by stating that you can’t second guess social media and must adopt a positive attitude towards social media use for your company. Social media is not leaving or decreasing anytime soon. Now more than ever is time for you to increase your social media skills and adopt usage of the sites that will benefit your company the best. I am not saying go and get a social media profile for every single social media site out there. Use your data analytics of the target audience you wish to seek and are currently contacting. Use that information and become more present in the social media community. Corporate Social Responsibility (CSR) increases a company’s reputation in two major ways.

2 ways to increase your company’s reputation:

First, when customers have a positive and regular communication experience with your company through social media, your company is then given more credibility.

Second, the more people you engage with on social media, the more interactivity, and the more word-of-mouth (WOM) communication about your company occurs. When you establish the positive communication in the first essential step, the WOM about your company will increase.

I hope you now have a reinforcement or new glimpse of the importance of CSR and how it can be achieved through social media activity.

Check out this video:

https://www.youtube.com/watch?v=F_83-jotayw

SEO Analysis

WEBSEO offers an in depth analysis of your website traffic and ranking. This will allow you to efficiently manage your Search Engine Optimization tactics and transcend your company’s presence in cyberspace. I cannot utter the importance of adopting strategic, effective, and up-to-date marketing strategies online. People use their smart phones everyday to search for what they want. That ability is at their convenience. You want to make the search for your company or your product/service is at the top of the search engine results because that will be what is convenient to them. They have the purchasing power, so convenience is acceptable. With the real time updates of software, information, news, and business strategies, an effective SEO strategy and data analysis are essential for your company to succeed.

Social media can boost your business because it is a free way to market your company and gain marketing research about your customers. It also has the potential to go viral, which reinforces the value of WOM as mentioned earlier. Giving increases your reputation, so be sure to engage with your community to gain followers. Lastly, you can get information directly from potential customers.

Here are some other readings I recommend to understand how Social Media and SEO tactics will help your company:

1. Social Media News

2. Social Media Etiquette

https://www.youtube.com/watch?v=ootxiibcOWc

3. Facebook Posts to Promote

Happy Tweeting, Liking, and Analyzing.

Let’s break this down

Data analytics is complicated. If you are starting out as small business, there are many layers that are part of understanding analytics. You cannot read 5 or 10 blogs about data analytics, watch a few videos on YouTube and be good to go. You’re actually just selling yourself short. The research I have done shows that companies, especially small businesses, do not use all the advantages and resources of their analytical software. It more than cluster analysis and data segmentation. Most data charts organically result in a form of visualization. John Bates works as the Product Manager for Predictive Marketing Solutions at Adobe Systems, Inc. His blog post about data analytics helps you grasp what direction you need to go with your research and use of analytical data. He keeps it simple and to the point.

Find the “Gold Nuggets” in your Data

Get ahead now and understand how to interpret the data you gather, whether that be interviews, focus groups, surveys, or online website analytics. This video explains how important it is to be one of the companies that knows how to use its internal and external data. Even if you’re not good at mathematics, it’s all about knowing who to use as a source and use their “insights to transform the way the business operates.”

Advance Your Knowledge

Now that you know what the major challenges and mistakes are, I challenge you to obtain a more in-depth understanding about how to transcend your data analysis with metadata, data visuals, and advancing your skills in monitoring and cross-analyzing internal and external analytics you have and will research.

Here are some of the key steps of analytics:

Reporting what happened

Analysis

Monitoring

Forecasting

Predictive

Prescriptive

Companies that do not understand all of these steps will not come out on top in their industry. Educate yourself. I cannot stress that enough. These steps will be discussed in the video below. (You can stop viewing at the time length 21:40 if you prefer.)

Too much information?

Interpreting data has excelled and technology compresses and distributes the data as an advanced, complicated, and real time source of information. However, without human intelligence, your company will not succeed to its full potential. If your personal learning plan (PLN) and personal research is not helping you in the way you need, I recommend you outsource or hire someone who can interpret your data properly. However, do not sell your research sort; it will be beneficial in having the ability to communicate to your analytics expert. Also, outsourcing is a great way to ensure you are not developing tunnel vision also. Weigh your options and do what will be best ultimately for the company long term.

Category: Data Analytics

Understanding Data Analytics

Let’s break this down

Find the “Gold Nuggets” in your Data

Advance Your Knowledge

Too much information?

Questions? Comments? Please let me know. 🙂