SEO is more than understanding the parts

The Internet is always changing, which means your business tactics should change. Constantly researching the most effective ways to reach an audience and adapting your business model will help you increase profits and maintain your clientele. SEO includes ranking, links, optimizing through thought processes, keyword strategizing, and updating. However, it is more than just understanding the functions of each of these 5 components to SEO. You must education yourself. I recommend not only understanding marketing, analytical language, and business intelligence (BI) tactics. This link provides a list of beneficial reads.

Advertising, public relations, and interpersonal communication are other topic areas you should explore. If done correctly, they will increase your business’ credibility and word-of-mouth (WOM) to various publics.  People that are unaware of your company must discover it somehow. While you are building your SEO, I recommend improving PR strategies and advertising visibility to your target audience. One way to do this is through promoting advertisements on Twitter and Facebook. Even Instagram has promotions now. Visualization is key in today’s market. Corporate Social Responsibility through social media communication has proven to benefit companies.

Facebook, Twitter, and Pintrest…

Also act as  search engines. These sites require simple posts that readers can comprehend conveniently. Catchy phrases and infographics are key. Once again, I stress that you advance your skills in creating effective visuals. Educating yourself on visual communication is a great starting point because you will learn how the eye moves across a page of collective visuals.

Understanding Search Results

Organic Search Results–the results on the left-hand side of the result list after you search something through a search engine, such as Google or Bing.

“94% of all searches click on the organic search results!”

“SEO outranks paid search placements (advertisements)”

Watch this video to find out more great tips and reasons to combine SEO, Content Marketing, and Social Media: 

Increasing you knowledge of the Internet’s ways, how people use it, and when people find it most important to use will help you adapt your SEO and business plans. Here is an infographic which supports and explains the importance of Internet Technology (i.e. Social Media).

One last thing.

While you go hunting for blogs to read, books to check out of the library, and business strategies to create and analyze, I recommend you read this post by Vasilis Vryniotis. He highlights some main ways that SEO campaigns have failed. Before you implement your new campaign, be sure to check these out.

Happy reading! 🙂