Dress for the Occasion According to the Invitation

In the PR realm, and any professional environment for that matter, you are constantly invited to events where you can network and meet people. Everyone knows that you only have one chance to make a lasting first impression. A first impression involves taking into account what someone is wearing. Now one of the worst feelings when meeting new people, especially being in a professional setting, is arriving under dressed. Unfortunately, it seems to be a constant occurance where guests show up under dressed and therefore underwhelm.

Cocktail attire means a suit for men (throw on a tie with it if the look works for you). If it is a daytime event usually a navy suit would be best, and if it is 5 o’clock or later then definitely go with a gray or black suit. For women, a short dress that is not your typical ‘Sunday Dress’ is best. Not a gown and not too short either, because you need to still dress for a classy event so not something you would be seen wearing to a sketchy bar or club. The rule to remember that everyone seems to break is Do Not wear jeans under any circumstances. Ladies and gents, it does not matter if you are wearing a suit jacket with a shirt and tie, it is not okay to pair that with jeans (tacky), even if your blouse has beautiful lace detail it is not acceptable to pair that with the nicest jeans you own. No and No. The safest option is of course the classiest option, the little black dress. You can always dress this look up or down, and for cocktail attire just be sure to accessorize with elegant statement pieces either silver, gold, pearls, or crystals. Put a pair of cute and maybe even colorful shoes with it to really set the tone (preferably not flats).

Tips on how to get the details about what to wear, just ask. Ask anyone that is also planning on going to the event ‘do you know what you are wearing yet?’ Also, if it is an reoccurring event you could always either check-out their website for pictures that were taken the previous year or do a little Facebook creeping and see pics of past attendees and get the scoop that way. Just always remember it is better to be over dressed rather than under dressed.

“One is never over-dressed or under dressed with a little black dress”  Karl Lagerfeld


PR Basics: The Little Black Dress

At the beginning of any Blog or Website it is important to set a foundation and explain to your audience why you are worth reading. Well I am here to address the necessary basics that every PR major needs, and I am not just talking about a little black dress. As fashionista’s we know that it is quintessential to have fashion’s basics in your closet. The same goes for the PR world, there are a few foundational steps you need to take to ensure a successful future.

The great thing about basics is that they are fundamental, straightforward and most importantly, simple. The first simple steps to truly being a PR Prima Donna is figuring out how exactly to learn more and where to go to become involved in this wondrous world. The perfect place to start is with what you already have. Using your current Social Media accounts such as Facebook and Twitter by following PR professionals and company’s you hope to work for is a an easy start. Hearing what they have to say is not only a great way to get involved, but also a great way to stay updated with new things taking place in the Public Relations realm. Now those are obviously the foundation, but let’s take it one step further. Anyone ever use the handy-dandy Google Reader? I learned about it recently and it makes it easy to keep up with various blogs you are interested in and also has a search tool that allows you to find blogs that match your interest. Also, everyone realizes how helpful LinkedIn is for presenting your online résumé, but remember it is also a great place to learn more about various PR Agencies. Especially, when searching for jobs, LinkedIn is an outlet that they will definitely post it on.

Once you become familiar with the PR professionals and different companies then not only do you gain knowledge but you can also use this as a platform to become involved in the conversation. Tweet at them and voice your opinion by becoming part of the discussion. Who knows, they might just answer back or offer up helpful advice. As a side note, specifically with Twitter, you will notice once you follow the top PR people and company’s it will lead you to more.

Now that you have the basics get started and put yourself out there! Throw on your little black dress and take these first steps as PR Prima Donnas!

“Look for the woman in the dress. If there is no woman, there is no dress.”
Coco Chanel

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