Typography I

TYPE PROTOTYPE

SDarby_Prototype

This project consisted of creating a typeface out of pixels on a grid. This project was challenging because I felt limited by the grid, even though it is no different than pixels on a computer screen. I designed a serif typeface that I modeled after my own cursive handwriting. There isn’t much consistency to the stroke width and serif thickness, which is reminiscent of a quirky, handwritten style.

 WORD CHARRETTE

charette-spiderweb word-charette-suspension

The word charrettes focus on displaying one word in a way that illustrates the word given. Suspension was my word, and I designed two different ones. The spiderweb design portrays tension in the way it hangs and the pocket watch moves left to right in a hurried, suspended motion.

TYPOGRAPHIC POSTER

Design-Culture-Now-Poster

The typographic poster was a first introduction to layout and hierarchy. I created a design that uses movement and size to create that hierarchy. The bubbles give movement to the design and try to draw the eye down in a curved shape, as was my intent. The bubbles get progressively bigger to create emphasis on the important information. The blue and orange color scheme with the round, rough design are meant to be playful and different.

TYPE SPECIMEN BOOK

DSC_0060DSC_0059DSC_0051DSC_0058DSC_0071DSC_0067

The type specimen book highlights a single typeface and the many different uses and potential looks for each weight. I chose ITC Fenice, a modern serif with 8 different weights. There is a crispness to the typeface with its large x-height and condensed proportions and spiky vertical terminals. It is a contemporary interpretation of the modern typefaces like Didot and Bidoni. The large range of weights provides quite a bit of flexibility in the text blocks of the type specimen book. I played around with angled layouts and unexpected combinations of type size and design. Granted, this was my first project completed solely in InDesign, so the layouts of some pages aren’t the most polished, but I had quite a bit of fun putting this project together. I wanted to bring out the playfulness of the typeface, so I chose warm, exciting colors ­– rich reds, muted pinks, creams, and oranges–to pair with the typeface. The sweetness of the colors brings a feminine appeal to the light, airiness and crispness of ITC Fenice.