Generation Z is known to be the “no label” generation ranging from identity, relationships and fashion. In terms of fashion a lot of labels have been making more unisex clothing and less hyper logos. The paradox is that within the no label pretense there still is the innate need to have a label or to at least be put underneath some sort of category due to humans innate need for a heuristic value.  As of up to date, a lot apparel  merchandise from bands and celebrities have resurfaced to become apart of the unisex clothing and anti hyper logos. It’s also become a trend to wear apparel  merchandise that celebrate religious/spiritual beliefs. In a  countercultural manner these statements still withhold the need to belong but “without a label”.