Greetings All!
Welcome back and glad I didn’t scare you away yet. This week I am going to talk about the importance of holding companies accountable to do their part in sustainability. Because let’s face it, it is a group effort and we as humans will never fully stop consuming material items, therefore we must hold brands and corporations, who are manufacturing our products, accountable. But, on a more personal note, I prefer to give my business to brands that have a purpose other than generating revenue and meeting that bottom line. I want to share with you a brand that I support, but also obsessed with, because they make quality products worthy of praise.
I am a real stickler when it comes to my skincare and cosmetics products. Not a fan of all the unnatural preservatives, chemicals, and petroleum-based ingredients found in most mainstream products you’ll find at any local retail store. Also, ladies, all these petroleum-based ingredients increase signs of aging over time. Yikes! Cocokind is a skincare brand I have been following, and religiously purchasing from, for a long time. You should see my bathroom counter; it looks like a shrine to the brand. Not only are their products affordable and made with minimal, high-quality natural ingredients, they practice sustainability in all areas of their supply chain, manufacturing, packaging, and overall business model. They’re outlook and commitment to sustainability resonates with me; it is a continuous work in progress. We won’t get it right the first time, or the second, but continue to learn and improve. Currently, they released a new product that has sugarcane packaging, which is an eco-friendly material alternative to plastic. It is considered a renewable eco-friendly source because, unlike trees, it can reach maturity in less than a year, where it takes trees 7 to 10 years. When disposed, sugarcane biodegrades quickly and returns nutrients to the soil. A win-win for everybody!
By supporting cosmetic brands that are committed to sustainability and leaving a positive social impact means there is one less plastic package getting thrown away and finding its way into our ocean. Plastic is prevalent in all consumer products and becomes an after-thought to most, or a necessary waste. But taking responsibility and actively seeking eco-friendly alternative and supporting brands who are committed to sustainability is a step in the right direction.
Until next time!
Mare