So why is it we are immersed in a modern day culture in which we waste so much despite having the resources to save so much?

One thing that we as a generation are lacking with this issue is knowledge, while a lot of us have a positive outlook and are willing to help save food,  we for the most part are not educated enough to understand how and why we can help. One of our goals as ‘The Food Waste Project’ is to attract new readers to inform them on how they can make a positive impact on the community.

We in the United States waste an unfathomable amount of food, according to ‘The Guardian’ report in last year roughly 50% of all produce was thrown away. Just thinking to myself how much of a portion 50% of all produce is blows my mind away and should send out a serious message.  Considering there is still people dying not only in the country but in the world from hunger we must acknowledge and have the attitude that #WeCanDoMore.

One of the reasons for the mass waste is this modern day obsession with the aesthetics of food. Especially with food such as fruit and vegetables which can bruise/brown, we (especially people working in supermarkets) assume because a piece of fruit is not looking like it is expected to look like that it cannot be used, which is not necessarily true. For the most part a small bump or bruise on a piece of fruit would end up resulting in it being thrown in the trash and that should not be the case. For example a bruise on the side of a banana does not mean chuck the whole thing away, simply cut off the not so ripe bits of the banana and use the rest of it.

One powerful tool to use to help combat this problem would be by using the word of mouth as a tool to create a bit of buzz about the topic. The more we can get people to talk about food waste will mean the more people will take it seriously and feel the need to contribute, whether it is by directly helping or indirectly through educating other people.  We encourage you to follow ‘The Food Waste Project’ where we upload new blogs on a weekly basis which will give you new ideas and ways to help stop the food waste. The Twitter and Instagram is @TFWProject so please subscribe and RT as much as possible!

#WeCanDoMore