1. How does social media play a part in marketing for video games?
Social Media plays a part within gaming because it offers a wide range of gamers across the world to offer their own critical thoughts about the game they are playing whether it’s from blogs, Facebook posts, Tweets, and YouTube videos. According to TechMaish, games receive free advertisement as players share opinions, playthroughs (or “Let’s Plays”), and even strategies online.
2. Where would the Video Game Industry be without Social Media?
The video game industry wouldn’t become as relevant today without social media because wouldn’t open the door for the concepts of live-streaming and communities across the web. Medium described that the reason why video games have become more popular and mainstream, is because, for example, “the emergence of the Nintendo Wii and its motion controls,” shows that videos are a platform that everyone can play. YouTube, more importantly has further pushed this along to have enthusiasts to share their information and passion for games, not to mention that revenue streams has evolved from just sales to also include content creation by YouTubers.
3. What about Mobile Games? How are they handled by social media and advertising?
This also applies to Mobile Gaming just about as much as other gaming platforms. With mobile games, such as “Candy Crush” by King, they are innovating the marketing process by integrating their ways of advertising. According to AllBusiness, advertisements on social games have an average engagement of 20%, and Facebook brand pages for multimedia brands average 0.50%. Social Gaming Advertisements have a 91% completion rate, which is the highest of the industry.