LATCH Exercise

Location:

https://www.youtube.com/watch?v=gczXg3HTzZ0

Alphabetical:

https://www.youtube.com/watch?v=arCfv84MiOM

Time:

https://www.youtube.com/watch?v=UHhOUEKBleI

Category:

https://www.youtube.com/watch?v=2l7Qr6kmgrQ

Hierarchy:

https://www.youtube.com/watch?v=Q0kbrWPzFxA

 

This project introduced us to the art of motion design. This involved choreographing elements within a video to represent a certain outcome. In this case, we made 5 different storyboards for 5 motion pieces. Each one expressing the principles of: location, alphabet, category, and hierarchy. We were given the information to represent through our motion videos. We were asked to see the different ways in which you could represent the information with the changing spaces, lines, shapes etc. This was further practice in creating storyboards in Illustrator (using layers) and importing into After Effects to create motion from stills. A skill we were introduced to in Image Methodology. I had some trouble with this exercise seeing as After Effects hadn’t clicked with me yet. (I get the hang of it as you can see in the next project we did). But this allowed me to play around and really test the waters. Therefore I do feel like these exercises are very basic but were a great stepping stone to the next project. Which I know was the intention.

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