This project centered on implementing client knowledge and distancing one’s self from one’s own aesthetic in order to satisfy the client and embody the essence of the event being advertised in the poster, Design Culture Now.

My process for this poster involved more research than actual design. Natalie advised us to read important works by the designers we were meant to represent in the poster. I read blog post after blog post, poured over varying designs, and tried my best to emulate the overarching “style” of the designers being represented by the poster. During our first crit, Natalie crushed most of us for still being too scared to completely distance ourselves from our comfort zone. She said traces of our aesthetic could still remain, but those traces shouldn’t conflict with the essence of the designers being represented in the design conference. After mulling over her words, I completely ditched my initial iteration, which was reminiscent of Mondrian, in favor of a more modern, lively one– one that more accurately conveyed the conference. I took cues from Andy Gilmore and other contemporary favorites and learned a lot about color through using Kuler (using it A LOT).