by jjohns38 | Oct 2, 2022 | Uncategorized
Introduction Multi-channel attribution is the practice of understanding how each customer interacts with your brand across all channels. In this post, we’ll dive into why multi-channel attribution can be so challenging, why it’s important to get started on...
by jjohns38 | Sep 13, 2022 | Uncategorized
Introduction The marketing technology landscape is changing faster than ever before. Marketers are faced with the challenge of selecting solutions that are not only on-demand, but also fit their business and can scale as they grow. The list of things to consider when...
by jjohns38 | Sep 8, 2022 | Uncategorized
Introduction Marketing operations is an increasingly important function in the marketing world. It’s also a growing field, with more jobs than ever before. If you’re interested in learning about the different roles that make up this exciting career...
by jjohns38 | Sep 2, 2022 | Uncategorized
Hello, and welcome to Apidea! My name is Jonathan Johnson, and as part of my Masters’s program, I have been tasked with writing a blog for the semester. This blog is about marketing operations—the processes that help you keep your marketing efforts running...
